ch8 Student: ___________________________________________________________________________ 1. When a marketer adjusts the marketing mix to give customers a clear‚ distinctive understanding of what the product does‚ the marketer is engaging in psychographic segmentation. True False 2. For products like pencils and paperclips‚ marketers should probably use an undifferentiated targeting strategy. True False 3. When deciding how to promote his new medical oncology center‚ Dr. Jones decided
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Marketing Project Guidelines Topics Market Introduction of market segmentation (NOT FROM THE NOTES) Basis of market segmentation – Consumer characteristic approach - Demographic‚ Geographic‚ Psychographic‚ and Behavioral Segments. (There are many subdivisions under each base.) Consumer response approach – benefit‚ loyalty‚ usage and occasion Marketing Strategies – undifferentiated‚ differentiated and concentrated marketing strategies. Why segmentation the market Facilitates the right
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often much more data available to help with the demographic segmentation process. [edit]Psychographic Segmentation Psychographics is the science of using psychology and demographics to better understand consumers. Psychographic segmentation: consumer are divided according to their lifestyle‚ personality‚ values and social class. Aliens within the same demographic group can exhibit very different psychographic profiles. Behavioral Segmentation In behavioral segmentation‚ consumers are divided into
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your mothers are just as anxious as ours‚ and that we have the same fear of death‚ and the same dying and the same agony – Forgive me‚ comrade; how could you be my enemy? If we threw away these rifles and this uniform you could be my brother just like Kat and Albert. Take twenty years of my life‚ comrade‚ and stand up – take more‚ for I do not know what I can even attempt to do with it now.” (223). Paul’s compassion becomes obvious when realizes the soldier he had just killed is no different from himself
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product ranges including cosmetics for both women and men and home range. In this sense the general public from all age groups can be seen as potential customers. Secondly the most important variable in defining possible segmentations is based on psychographic characteristics namely lifestyle which will be discussed in detail in the next section. In additional the Body Shop brand is a quite famous national brand for beauty products in the UK and its brand image is closely
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MARKET SEGMENTATION Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚
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Geographic segmentation that divides consumers based on region‚ climate‚ domestic‚ international‚ urban‚ rural‚ and suburban. Demographic segment includes age‚ gender‚ ethnicity‚ social class‚ occupation‚ family status‚ education‚ and income. Psychographic segmentation includes values‚ beliefs‚ attitudes‚ and lifestyle to group the market. Behavior segmentation uses variables that include price‚ loyalty‚ behavioral patterns. In 1993‚ Kate Brosnahan and her husband Andy Spade launched Kate Spade
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subdivision of a market or population into segments with defined similar characteristics. Five major segmentation strategies are (1) behavior segmentation‚ (2) benefit segmentation‚ (3) demographic segmentation‚ (4) geographic segmentation‚ and (5) psychographic segmentation” ("segmentation strategies‚" 2014). Market segmentation within the industry Through its long-term marketing approach‚ Continental has become well-known as one of the leading sponsors in specialized football. One of its marketing strategy
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Tattoos‚ an art form? What was once seen as a taboo thing‚ similar to drugs‚ or secret societys it has been changed into a fashion statement. What was once seen on gang members‚ and sailors‚ is now seen on the teacher‚ on the athlete. It has become a respected talent and skill‚ to be able to creat art on someones skin‚ and allow it to show. Due to times changing‚ and opinions on something that used to be taboo‚ tattoos have become mainstream and accepted in our society___ History of Tattoos. Humans
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Essay- Inner Conflict Conflict is most known for disagreements‚ fights and wars but the greatest conflict is none of those‚ it is the conflict that everybody experiences within themselves. Conflict will always be experienced between a person and themselves‚ whether it is the struggle of making the right choices or the need to accept change around you. Michael Gow’s play‚ Away‚ explores the struggle of acceptance within an individual and the ability to make the right choice and avoid conflict.
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