Course Outline MBA 2011-13 Management of Pricing Elective Subject‚ Credit 2 20 Hours Course Coordinators: Ranajoy Bhattachrayya‚ Pinaki Dasgupta & Biswajit Nag (both for Delhi & Kolkata) (I) Objective The objective of this course is to bring both theoretical as well as actual practices in decision making process for pricing of goods or services. Pricing has moved up to the top priority in management decision making especially during the time of changing economic environment
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Selecting a Pricing Method 3 major considerations in price setting : costs of production‚ distribution‚ communication set a floor to the price competitors’ prices and the price of substitutes provide an orienting point customers’ assessment of unique features establishes the price ceiling (plafond) Companies select a pricing method that includes 1 or more of these three considerations. We will examine 6 price-setting methods: Mark-up pricing‚ target-return pricing‚ perceived-value
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What is Asthma? Asthma is a chronic disease of the airways that makes breathing difficult. With asthma‚ there is inflammation of the air passages that results in a temporary narrowing of the airways that carry oxygen to the lungs. This results in asthma symptoms‚ including coughing‚ wheezing‚ shortness of breath‚ and chest tightness. If it is severe‚ asthma can result in decreased activity and inability to talk. Some people refer to asthma as "bronchial asthma." Asthma symptoms can
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the pace are introducing this technology to students. Most of these universities are using 32-bit ARM architecture learning kits for student learning purposes. These learning kits allow students to be acquainted with the ARM architecture due to the documentation in the hardware and software point of view provided by the suppliers. The processors present in these learning kits are based on ARM cortex processors which can offer new degrees of freedom to MCU users. It has real time capabilities‚ digital
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Marketing Mix Paper – Price Pricing is the amount of money that customers are willing to pay a business for a good or service. There are a lot of contributing factors that businesses must take into consideration when it comes to effectively setting a price for a good or service. It includes direct and indirect cost as well as opportunity cost. Pricing is one of the most important elements of the marketing mix. It is the only one of the components that generate revenue‚ while promotion‚ place
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There are several differences between cost-based pricing and value-based pricing. In this essay we will consider a few of them. Value-based pricing is based on the customer’s perception of value rather than the seller’s cost as the key. Cost-based pricing is based on the product. A company comes up with an idea of what they think would be a good product and sets the price after considering all the production costs plus a target profit. (Kotler‚ Armstrong‚ 2008‚ p. 285‚ 286) Instead of starting
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is JAL Global club. It is recognized to be an exclusive club that is committed to the JAL Group ’s most practiced and precious travelers. The product is termed to be very much effective just to carry upon business practices incessantly. The product of the company is providing effective lounges‚ baggages and quality treatment for the regular travelers. The domestic and global product branding strategy is termed to be very much effective just to make conditions highly well-versed and better than before
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the short-run and long-run implications for the economic situation of the drug industry. Include in your answer the impact on prices‚ new development‚ etc. of drugs. Include appropriate graphs showing the difference between monopoly pricing and competitive pricing. The drug industry currently takes on both monopolistic and competitive market structures. When a drug company develops a new drug‚ there are patent laws that allow the company to have a monopoly on selling the drug. In the short-run
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Case 1 IKEA: Design and Pricing Submitted by Roger Manning Prepared for Jeff Peterson BUSN 6110 Fall II‚ 2008 Webster University 10/14/2008 CERTIFICATE OF AUTHORSHIP: I certify that I am the author. I have cited all sources from which I used data‚ ideas‚ or words‚ either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. ______________________________________________ Signature
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first aid kit? If you can’t recall‚ then it’s time to make sure that your first aid kit is waterproof and fully stocked with fresh supplies. You want to be prepared to deal with common medical issues ranging from sunburn and insect bites‚ headaches and nausea‚ and cuts and fishhook injuries. Feeling ill or getting hurt on the water is bad enough. Not having anything on hand to treat the problem can turn a manageable issue into a more serious situation. Whether you buy a prepackaged kit or build
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