Assignment on Unilever Bangladesh Ltd Introduction Unilever is a multinational corporation‚ formed of British and Dutch parentage‚ that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employed 174‚000 people and had worldwide revenue of €40.5 billion in 2008.[1] Unilever is a dual-listed company consisting of Unilever NV in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar
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Table of contents 1.EXECUTIVE SUMMARY 2.INTRODUCTION 3.HISTORY 4.CORE VALUES 5.BUSSINESS OVERVIIEW 5.1.Market 5.1.1.Specialist 5.1.2.Mainstream/lifestyle 5.1.3.General merchandise retailers 5.2.Market participants: retailers 5.3.Market participants: wholesalers/brand competitors 5.4.List of Major Competitors in the industry (Australian stores New Zealand stores) 6.CUSTOMER TRENDS 7.BUSINESS MODEL 8.MARKETING ACTIVITY AND PRODUCT STRATEGY 8.1.Marketing activity 8.2.Brand planning
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1. INTRODUCTION 1.1 Background of the Study Broadly defined‚ the social environment consists with social relations between and among individuals and groups of individuals‚ from small interest groups contained of a few individuals to whole nations. Individuals interact with others in their particular social environment directly or indirectly by observing the dealings of others. People develop the capacity to estimate their behavior by experiencing the costs of having acted in ways that break
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Materials in Our Daily Life : 95 : 21 Materials in Our Daily Life The basic aim of science is not only to study and understand natural phenomena but also to use this knowledge to make our lives more comfortable. Science and technology have enabled us to develop more economical and convenient methods to recover useful materials from nature and to put them to various uses. Chemistry has enabled us to synthesize new materials which have desired properties‚ thus‚ making them even better than natural
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Introduction The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin‚ History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee‚ Tea and Spice in the tourist’s Pikes Place Market in Seattle. However‚ later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character
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A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
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Company History: Based in Denmark‚ IKEA International A/S is one of the world ’s top retailers of furniture‚ home furnishings‚ and housewares. The company designs its own items‚ and sells them in the more than 140 IKEA stores that are spread throughout approximately 30 different countries worldwide. The company also peddles its merchandise through mail-order‚ distributing its thick catalogs once a year in the areas surrounding its store locations. IKEA is characterized by its efforts to offer high-quality
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OPER/084 IKEA’s Cost Efficient Supply Chain “Assembled furniture is expensive to transport and store because you end up paying for a lot of air. By flat packing unassembled furniture and getting customers to pick their own products in store‚ Ikea dramatically reduced its transportation and warehousing costs and passed the savings to their customers”1 Carter McNabb‚ Partner‚ GRA2‚ November 2008. INTRODUCTION On January 01‚ 2009‚ Modern Material Handling announced that IKEA Group3 (IKEA)‚ world‟s
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Contents 1) Sulphuric Acid----------------------------------------------------------------(1-6) a. Uses of sulphuric b. Manufacture of sulphuric acid c. Sulphur dioxide and environmental pollution 2) Ammonia and Its Salt-----------------------------------------------------(7-10) d. Uses of ammonia e. The properties of ammonia f. Manufacture of ammonia g. Preparation of ammonium fertilisers 3) Alloys------------------------------------------------------------------------(11-14)
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Executive Summary Starting from a small stall in the east end of London‚ Tesco today is the largest retailer in the UK with over £59 billion sales in 2008. In this dynamic environment‚ Tesco has managed to stay ahead of its competition through focus on people‚ both customers and employees. However‚ in today’s rapidly changing globalised environment‚ anything could happen. Companies today need to always innovate and reinvent themselves in order to maintain their competitive advantage. The macro
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