flows of customers are increasing towards fast food restaurants‚ it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings‚ which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants‚ most especially
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1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Fast Food “Approximately 30.3 percent of children (ages 6 to 11) are overweight and 15.3 percent are obese. For adolescents (ages 12 to 19)‚ 30.4 percent are overweight and 15.5 percent are obese”. Every year the percentage of Americans increases the obesity and death rate in the United States of America. This all is happening because of unhealthy junk food we eat every day. People eat fast food almost every day because they are too lazy to cook healthy food in their home so they always look for
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FOOD WASTAGE Food waste or food loss is food material that is discarded or unable to be used. Various political organisations and entities have their own definition of what constitutes food waste. The causes of wasted food are numerous‚ and occur at the stages of production‚ processing‚ and retailing. As of 2011‚ 1.3 billion tons of food‚ about one third of the global food production‚ are lost or wasted annually.[1] Loss and wastage occurs on all steps in the food . In low-income countries‚ most
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Fast Food Fast food is the term given to food that is prepared and served very quickly‚ first popularized in the 1950s in the United States. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. With the efficient service‚ low prices‚ and casual atmosphere‚ fast food seems like the ideal "all-American" choice. In fact‚ over 25
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Management Dr. Nanette Metz Executive Summary Kraft Foods is an extremely well recognized brand that provides a vast array of food and beverage products with the ultimate goal “to become North America’s best food and beverage company” (Kraft‚ 2014). Critical analysis of Kraft Foods mission‚ vision and values statements revealed some necessary changes to enhance organizational success. Kraft Foods will become the top in their industry by continuing to develop and sell products
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Fast food nutrition should make up a minimal part of a healthy diet. Fast foods and junk foods are high in fat‚ sodium and sugar‚ which can lead to obesity and a range of attendant health problems‚ including diabetes‚ heart disease and arthritis. Here are the facts about how excessive junk food consumption affects your body. Junk Food Affects Your Energy Levels Junk food doesn’t contain the nutrients your body needs to stay healthy. As a result‚ you may feel chronically fatigued and lack the energy
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Assignment Interdiciplinary Essay: Food Security in Developing and Undeveloped countries Due: 25 June 2015 Student Name: YU Student ID # 2151242 Food security has been a vital problem in the world over the past two decades‚ especially in undeveloped and developing countries. Food security is defined as “the state of having reliable access to an adequate‚ nutritious food to maintain a healthy and active life” (The World Food Summit‚ 1996). Unfortunately‚ food security has decreased in both
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6 * THEORY 1. What is food adulteration? 7 2. Ugly face of adulteration 8 3. Why food adulteration? 8 4. How prevalent is food adulteration? 9 5. Food standards 11 6. How to prevent food adulteration? 12 * LAB REPORT 1. Experiment 14 2. Result 15 * CONCLUSION 16 * BIBLIOGRAPHY 17 INTRODUCTION A dulteration in food is normally present in its most crude
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The food industry and how food is processed has changed dramatically over the past fifty plus years. The food industry is longer run by farmers. It is now operated more like an industry in a factory setting. Foods like chicken and beef are now produced in massive quantities from enormous assembly lines. The popularity of fast food brought the factory system into the food processing industry. McDonalds was the first restaurant to incorporate this system. Due to the demand for more food‚ the demand
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