Case Study ‘Hello Kitty’ A Japanese Superbrand © 2006 The Icfai Center for Management Research (ICMR). All Rights Reserved. For accessing and procuring the MARKETING MASTERMIND 60 June 2007 case study‚ log on to www.ecch.cranfield.ac.uk or www.icmrindia.org Marketing Mastermind_June-2007_Final.pmd 60 6/1/2007‚ 4:30 PM ‘Hello Kitty’ She (Hello Kitty) is the original‚ and it is hard to replace her. She became the icon of cute for a whole generation. You can’t buy that kind of
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A NOTE ON THE ENUMA ELISH CREATION STORY The Genesis creation stories are best read as ancient Israel’s response to other creation stories circulating in the Ancient Near East. For example‚ the Babylonian creation myth‚ known as the Enuma Elish (http://www.sacred- texts.com/ane/enuma.htm)‚ was filled with violence. The god Apsu (= fresh water) and the goddess Tiamat (= salt water) commingled resulting in the birth of gods Lahmu and Lahamu‚ followed by the the gods Anshar‚ Kishar‚ Ea/Nidimmud
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William Faulkner delivered the infamous “Banquet Speech” in 1950‚ five years after the great World War II ended. During this time‚ the Cold War had begun. There was the stand off between the United States and the Soviet Union. At this point in time‚ both countries were now superpowers and had to ability to produce atomic bombs. America had ended World War II with the use of atomic bombs in 1945. For the following few year‚ they were the only country to posses this power of the atom. However‚ in
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What Makes a Premium Product or Brand? By Justin Tsui Justin Tsui is strategic innovation consultant specialized in holistic product design‚ brand strategy and digital marketing solutions. With 15+ years professional experience working with MNC consultancies and companies‚ Justin worked in wide range of projects in various industries like FMCG‚ Retail Marketing‚ Telecommunication‚ Licensing‚ Electronics‚ and Public Space Design. Justin have developed many products and brands with proven success
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Hewlett-Packard: The Flight of the Kittyhawk The HP Kittyhawk case allows students to explore in detail why it is so difficult for established firms to succeed at disruptive technologies. The Kittyhawk team developed a 1.3 inch disk drive: a disruptive technology in every sense. From a project management point of view‚ HP did everything right. They had set up an autonomous project team‚ and gave the project heavy senior management support. The team focused on the emerging personal digital assistant
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Kitty Genovese was a New Yorker that was stabbed outside of her apartment building. She would call out for help and when the assailant saw light from the windows he would leave‚ but as soon as there was no more light he would come back. This continued for about three times total in a 35 minute time frame. According to several witnesses‚ many believed that it was a lovers quarrel. Many also didn’t want to get involved with the situation that was happening. Out of the 38 people that had heard the commotion
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The next two albums they released‚ Beggars Banquet and Let It Bleed‚ are hailed by critics and fans alike as some of the best and most iconic works from The Rolling Stones. By this point‚ the lifestyle the band members were leading was getting them into trouble with British society‚ with this conflict coming to a head on February 12‚ 1967. Keith Richards threw an acid party at his estate. In attendance were many big names such as George Harrison and his wife Patty‚ Mick Jagger and his girlfriend
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description of banquets organized by king Ahasuerus‚ first for all his officials and ministers (180 days) and later for all the people present in the citadel of Susa (7 days) as a display of “the wealth of his kingdom and the splendor and pomp of his majesty” (NSRV‚ Esther 1:4). However‚ in Esther 1:9 we read that queen Vashti “gave a banquet for the women” (NSRV)‚ indicating that the king’s banquets were for men only. Her banquet does not have an elaborate description like the king’s banquets have. This
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CASE STUDY 2 Hello Kitty and the spread of Nippon Culture. Answers to Questions: 1. Explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies‚ taking note of cultural and group influences. Hello Kitty and her colleagues are ‘soft‚ round‚ toothless‚ clawless and mute’. As such‚ they are helpless‚ inspiring a certain level of protectiveness and affection in youngsters who are replicating the protection and affection given by their parents
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Introduction A banquet hall collapsed within 30 seconds during the wedding party in Jerusalem on May 24‚ 2001 resulting in many casualties. This incident happened at that time when people were dancing on the fourth floor of the building. This disaster was due to the failure of many strategies‚ which were interacted with each other. Now‚ these strategies are being discussed the causes of which were the reason of the dance hall disaster. Engineering Strategy The engineering strategy was a main failure
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