Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and
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INTRODUCTION A Value Added Service (VAS) can be defined as: Any service provided by the service provider to promote its main service business (Wikipedia) Or Value added services is a term that is used to refer to service options that are complimentary to but also ancillary to a core service offering. (wiseGEEK) As Kotler as said: “Over time the augmented benefits become the expected benefits.” The same applies to Value added services‚ what a customer sees as a value added service today becomes a part
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The service that I did with the poor was at St. Vincent De Paul. I took the bus with a friend after school on a random Thursday with Ms. Reuter driving the bus‚ which I didn’t expect her to know how to do at all. It was my first time working there‚ because I had only worked at the distribution center the year before for confirmation. When we arrived we all signed in and they put the people who had been there before in their normal locations. My friend and I got split up‚ with me in charge of
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Can you expect to extract more DNA from a strawberry or kiwi fruit? Introduction: In the experiment we were inspecting the amount of genetic materials in fruits with different numbers of chromosomes. In the experiment‚ we mashed up a strawberry/kiwi fruit (See appendix 1 figure 2) added extraction butter and ethanol to extract the DNA. A chromosome is a long thread-like cluster of genes in the nucleus. DNA (deoxyribonucleic acid)‚ a self-replicating material which is present in nearly all living
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Community Service My community service experience took place in my local area in Sylmar. I was volunteering at Angels of the Valley‚ which is a facility that they take care of seniors and patients. I assisted the administrator‚ she showed me a lot of things and explained what is her role in her job. I found this very interesting. I believe that community service and volunteerism like this are very important. By spending your free time helping others in their community‚ you can experience and learn
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After the ceremony sending the seniors off to our respective service site on March 27th‚ I drove over nervously to my service site. I did not know what to expect or how soon I will become comfortable there. I decided to do my senior service at an elementary school in Brockton called Head Start‚ so I was thinking about how the kids will react to a new kid coming in the middle of their class. The drive from Xaverian to Head Start was about 25 minutes‚ so during the whole drive I was so impatient‚ because
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Twins’ First Service Encounter Based on the scale of market entities health care is intangible dominant. Health care is a service‚ health care provides us some sort of value‚ with out a physical good. A service is some sort of effort or performance‚ and health care falls in to that category. Health care is something a patient experiences not something they can put in a bag an carry with them. The servuction model includes four variable that directly can influence a service experience: servicescape
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infants‚ to puzzles for adults. They have been around since 1990‚ and their retail strategy is to find toys that no other retailer can find and offer them at a low price. They also stand out from their leading competitors by providing superior customer service and having employees that know and value their products. They also have a Discount Club that you can join up on the company website (http://toyscubed.com)‚ which provides their customers with great deals at discounted prices. (Toy Toys Toys) The
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Describe your most significant community service experience. I am a member of the United States Air Force and had the opportunity to serve on humanitarian medical missions. There are the most humbling experiences I have had. We bring medical care to remote areas‚ and give basic and extensive care to people that have never seen a doctor in their lives. The team of surgeons I
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MARKETING includes identifying unmet needs; producing products and services to meet those needs: and pricing‚ distributing‚ and promoting those products and services to produce a profit. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Marketing is defined by the American Marketing Association as the activity‚ set of institutions‚
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