has been asked to analyze the financial performance of Sears and Wal-Mart. Although Wal-Mart is the industry powerhouse‚ its 20% return on equity (ROE) lags behind that of Sears’ 22%. Analysis: Wal-Mart operates fewer stores than Sears but is ahead in terms of total selling area by a ratio of 3.4:1. Between 1995 and 1997‚ Sears’ retail store revenue per selling square foot was not only lower than that of Wal-Mart but in decline. Sears allows customers to pay for merchandise over time if
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Case Questions: Sears‚ Roebuck and Co. vs. Wal-Mart Stores‚ Inc. Answers must be posted to Compass. You may work in groups of no more than four people. Be sure to remember to submit ALL names and UINs on the assignment. 1. How do the retailing strategies of Sears and Wal-Mart differ? How does each firm operate their business/attempt to create value? The major difference in these two companies’ retailing strategies‚ according to their filings in 2014‚ lies in the ways they expand their sales
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Mr. Sears Catalogue is a movie that portrays a very educational tone. The movie features many historic photos and footage‚ as well as presents a chronological timeline of the rise of the Sears Catalogue and Mr. Sears’ success. One of the main ways that this educational tone is presented is via a narrator opposed to actors. In having a narrator it is made very clear that the premise of the film is not necessarily to entertain but to inform. This film effectively conveys its message. The message
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information but probably no closer to a decision. I decided to simply experience each of the campuses‚ and apply to the ones that really stood out. The ones that at the end of the week‚ I could still remember what made them special. The only one I visited that week that really stuck out to me was F&M. What really stuck out to me was the college house program. I like the idea that you are a member of the house‚ even if you are not actually living in that house anymore. The houses‚ and the entire campus
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and predicting future value creation for Sears? For Wal-Mart? Sears Sears grew up to the world’s largest retailer by expanding annual sales through diversifying sale products‚ such as apparel‚ cosmetics‚ jewelry‚ electronics‚ household appliances‚ cookware‚ bedding and hand-tools. This article shows that Sears suffered from a cost increase in 1997‚ including lawsuits‚ credit collectibles and sales in Mexico. Besides‚ the flexible payment facility that Sears offered is also a reason for cost increase
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Sears Holdings Corporation is a company that came from two very well known organizations‚ Sears and Kmart. Both companies go back even farther than the 1900s and unfortunately both companies experienced financial difficulty at one point. With the merger Sears Holdings Corporation has the experience of both organizations as well as their different style of operating. Along with an improved customer base and a new outlook Sears Holdings Corporation is experiencing financial growth. Richard W. Sears
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Kmart Marketing Plan Kmart Department Stores are a leading department chain and one of the top five competitors to Wal-Mart and Target Stores. Kmart Department Stores are brick and mortar merchandise companies‚ which offer a wide range of services to its customers. Online shopping and in-store merchandise pickup are some of conveniences offered to shoppers. Kmart Department Stores is the company selected for final marketing plan project. They are a leading department chain and one of the top
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Industry Analysis Report on Kmart INTRODUCTION Kmart is a huge vintage company that had peeked at one time and now is struggling to survive due to competition and other legal battles. This analysis report will describe and analyze the major forces that shape the structure and competitive intensity of Kmart. This report will look at Kmart’s history‚ competitors‚ marketing strategies‚ and some legal battles that have affected the company. The shaping and structuring of Kmart started more than one hundred
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KMART Overview‚ History‚ and Target Audience Cleo Z Garcia IMC 610‚ West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals‚ objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers
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Stuck at the Pier Many can argue that our society is currently docked at one of the greatest times of its history. Being privileged with universal human rights and equipped with technology that past generations could only dream of existing‚ we boast of being the epitome of human existence. However‚ though technology constantly improves on itself and the community strives to become a more equal entity‚ I believe that as a society we are going backwards. By focusing on the progressive movements of
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