To: Bob CEO From: Robert Buffone‚ President‚ Iron Re: Marketplace Report Date: November 20‚ 2012 The market segments that were targeted are Travelers and Mercedes. The first brand I tried to sell was a portable laptop for the Travelers market. I assumed that it would have been a big hit since none of the other competitor brands created a laptop‚ only desktops. Compared to my competitors‚ Travelers accepted the laptop with the least amount of software instead of my product with all of the
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Kmart‚ once the leader in the discount store industry‚ has found itself surpassed by Wal-Mart and Target in recent years and is now facing the possibility of closing its doors. The differences among the companies’ successes can be seen in their business models and strategies. Wal-Mart focused on decreasing expenses and Target established its market placement as a high-quality low-cost discount store. In contrast‚ Kmart used a promotions-driven business model. Because of this‚ Kmart focused on
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Throughout the decades‚ Kresge rapidly expanded eventually opening the first Kmart store in 1962 in Garden City‚ Michigan. By 1966 there were more 160 Kmart stores in the US and Canada. In 1968 Kmart began airing TV commercials. In the 1970s‚ Kmart continued to expand opening 270 stores in 1976 alone. In 1977‚ S.S. Kresge changed its name to Kmart because 95% of its sales were coming from that branch. In the 1980s and early 90s‚ Kmart diversified by adding other retailers such as Walden Book Company which
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Agenda • • • • • • • • • • Organizational Overview Industry Snapshot Competitor Analysis Financial Analysis SWOT Overview Current Strategy Strategic Issues Recommended Solutions Implementation/Justification Recommendation Recap Organizational Overview • • • • • • Founded by Sebastian S. Kresge in 1962 Number 3 discount retailer in the U.S. Operates 1‚479 stores in 49 states Maintains 3 retail concepts Filed bankruptcy in 2002 Merged with Sears‚ Roebuck & Co. in March 2005 Industry Analysis
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Much has changed for Kmart in the past decade‚ with sales totaling over $37 billion in 2000 to just over $12 billion in the last year (CNN Money‚ 2015). Like many consumers‚ the ‘Bluelight Special’‚ is not going to be the deciding factor in purchases for me. It may be an iconic symbol of what Kmart once was‚ but those days are gone‚ as are the customers of that era. Kmart needs to employ an action sequence that is geared towards reaching the new
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Attention Seeking All of this speech is based on my opinions. There is a popular term amongst younger people – ‘attention whore’. The Urban dictionary describes this term as an individual who will go to any lengths in order to receive attention; it does not matter whether the attention comes from positive or negative means. Now‚ the term attention whore is a negative term. People bandy the term around for anyone they deem to be engaging in [usually] negative attention seeking behaviour. THIS
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Microfinance Enters the Marketplace by Elisabeth Rhyne and Robert Peck Christen ABSTRACT The past few years have seen an acceleration in the creation of commercial microfinance programs. The demonstration effect of profitable microfinance institutions (MFIs)‚ combined with market forces in newly-liberalized financial markets‚ created the conditions for this rapid expansion. Bolivia‚ Chile‚ Paraguay‚ Uganda and Bangladesh are the focus countries for this paper‚ although the authors draw examples
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Industry Analysis Report on Kmart INTRODUCTION Kmart is a huge vintage company that had peeked at one time and now is struggling to survive due to competition and other legal battles. This analysis report will describe and analyze the major forces that shape the structure and competitive intensity of Kmart. This report will look at Kmart’s history‚ competitors‚ marketing strategies‚ and some legal battles that have affected the company. The shaping and structuring of Kmart started more than one hundred
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Industrial Marketing Management 32 (2003) 187 – 198 Electronic transportation marketplaces: a transaction cost perspective Thomas J. Goldsbya‚*‚ James A. Eckertb‚1 a Fisher College of Business‚ The Ohio State University‚ 554 Fisher Hall‚ 2100 Neil Avenue‚ Columbus‚ OH 43210‚ USA b Haworth College of Business‚ Western Michigan University‚ Kalamazoo‚ MI‚ USA Abstract Electronic transportation marketplaces (ETMs) are Internet-based mechanisms that match buyers and sellers of transportation
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Title: Survival Survival! What is your first thought when you see survival? What comes to your mind when you see the word ‘Survival’? Surviving a terrible tragedy? Surviving a hardship? Well‚ everyone’s definition for this particular word ‘survival’ may differ slightly. This is because everyone’s perception of this word is different. Thus‚ one will always get a different answer when he or she asks for the definition of the word survival from anyone. This word ‘survival’ comes from the word survive
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