CASE #1 WALMART‚ 2005 BYRG GRATUS MGMT 642: BUSINESS POLICY FEB. 20‚ 2014 1. What is the Wal-Mart Brand image? Walmart has the brand image of a mega-retailer‚ which: offers everyday low prices on a ‘broad’ product assortment; provides the best possible shopping experience - online‚ through mobile and in stores; and offers a one-stop‚ round-the-clock family shopping destination‚ where families can procure everything from groceries‚ to household tools‚ to electronics; delivers
Premium Wal-Mart Retailing Department store
Case Study: OfficeMax 1. Introduction This assignment focuses on case study analysis‚ where we were expected to analyse and provide executable strategy for a specific corporate retailer. The 1997 case relates to OfficeMax‚ a superstore that primarily carries office equipment and supplies to small business and consumer markets. However‚ the company is seeking diversification and market share growth‚ with the prospect of a merger between the industry’s number 1 and 2 office supply
Premium Strategic management
1) How would you classify the office superstore industry? Who are the competitors? What are the characteristics of this industry that lead to this conclusion? Today’s office superstore industry in the United States provides a convenient one-stop shopping experience for small businesses and individuals with home offices. The main competitors in the industry are Office Depot‚ Staples‚ and Office Max. All of them offer a variety of office supplies‚ as well as computers‚ office furniture and other business
Premium Supply and demand Herfindahl index Elasticity
1. Newell’s corporate-level strategy is to grow and become “big enough to get attention” from its big buyers‚ such as the Walmart‚ Sears‚ Kmart (back then)‚ etc. The company’s CEO John McDonough saw the acquisition of other smaller companies as a way of achieving the $10 billion market value threshold‚ which would give Newell leverage and bargaining power over their big clients and fulfil the corporate-level strategy. Once a smaller company is acquired by Newell almost immediately it goes through
Premium Marketing Management Wal-Mart
Stakeholder We have identified nine groups of stakeholders who are either most affected by our product or who most affect our product. These are employees‚ consumers‚ customers‚ shareowners‚ government and regulatory authorities‚ non-government organizations‚ local communities and civic societies‚ and suppliers‚ including Coca-Cola AMATIL. We aim to keep these groups informed about our product and to have constructive discussions with them on issues of common concern. Through direct engagement
Premium Coca-Cola Externality Caffeine
officially joins the World Trade Organization‚ as Chinese Taipei. 2 Jan 8th - President George W. Bush signs into law the No Child Left Behind Act. 3 Jan 21st - The Canadian Dollar sets all-time low against the US Dollar (US$0.6179). 4 Jan 22nd - Kmart Corp becomes the largest retailer in United States history to file for Chapter 11 bankruptcy protection. 5 Mar 19th - U.S. invasion of Afghanistan: Operation Anaconda ends (started on March 2) after killing
Premium United States George W. Bush Bill Clinton
Trap-Ease traps micecreating no clean-up problems”‚ or “traps mice leaving your hands clean”. 4. Product:- Innovative mousetrap – the Trap-Ease. Price: - $2.49 per 2 units Place: - National grocery‚ hardware‚ and drug chains such as Safeway‚ Kmart‚Hechingers and CB Drug. Promotion: - $10‚000 on advertising in Good Housekeeping and other “home and shelter”magazines.- $50‚000 for travel costs to visit trade shows and to make sales calls on retailersConsidering the Place‚ I think‚ Trap-Ease
Premium Marketing
from its plan and headquarters in Dallas‚ Texas. 11 countries in Dallas-Fort worth (DFW) metropolitan area is the major business and financial center in the company’s southwestern service area. Competition in this market increased with Sears and Kmart stores‚ as well as Sherwin-Williams and Home Depot paint stores. Competition has also increased in paint stores‚ lumberyard and hardware stores. The estimated dollar volume of architectural paint and allied products sold in Jones Blair’s 50 countries
Premium Marketing Sears Holdings Corporation Household
TRAP-EASE AMERICA CASE QUESTIONS (Read Chapter 2) 10 POINTS 1. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target? (2 points) Martha targeted women for her product and she feels that this is the best group to target because they don’t like mess or the danger of the traditional mousetraps. At first this may seem like a good marketing segment however‚ Martha could improve it. Women are too broad of a group so she should segment women into
Premium Marketing
sell-outs of their initial stock - in both major metropolitan areas as well as more rural areas. And‚ even though the system has only been on sale a few hours‚ some stores are preemptively shutting down inquiries when you try to check. Call the Kmart on Savannah Hwy. in Charleston‚ SC‚ for instance‚ and ask for the electronics department and they’ll answer the phone with a cheerful "Thank you for calling the electronics department. If you’re calling about the PlayStation 4‚ we’re already sold out
Premium Sony Computer Entertainment