Case #1: Movies Why aren’t you going to the movies? No good movies Too expensive Bad experience Other ways to see movies Better things to do for the $ Better experience at home What would make you go back to the movies? Lower ticket price Food/beer Group discount Cheaper Loyalty/Reward Older movies Marketing (limited) Better location Better seats Better technology Better plots/TV Content Hit Books make movies from those No Ads Better Customer Service Tell people to be quiet if they are loud
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What is a best practice? 1. It is the most efficient quantity and quality 2. A previously successful method 3. labor/appropriate use of materials 4. Money goes up (owner) 5. Replicable (everyone) 6. Defines goal (making money while maintaining guest satisfaction) 7. High guest satisfaction 8. Efficient 9. Ethical Stake Holders Employer/Owner Employee Guest Environment BONUS QUESTION: Jay Westerweld in 1987‚ invented Green Washing which is a deceptively
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Case Analysis 1- Leading the New Plan 1. What went wrong for Alejandro? What mistakes did he make? Firstly‚ Alejandro’s team members did not view him as an authentic leader. They had no respect for or confidence in him probably because they sensed his self doubt so they disregarded his plan and did not pay attention. Secondly‚ Dan answered his phone and left for his weekly tennis game which everyone seemed to know about except Alejandro. As soon as the other team members saw that Dan wasn’t
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Jeff Bezos set out to change the retail world when he created Amazon.com (ticker: AMZN). Shel Kaphan‚ Amazon’s first programmer‚ assisted by others‚ including Paul Barton-Davis‚ used a collection of tools to create Web pages based on a database of 1 million book titles compiled from the Library of Congress and Books in Print databases. Kaphan notes that “Amazon was dependent on commercial and free database systems‚ as well as HTTP server software from commercial and free sources. Many of the
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Case 1: Saffronart.com: Bidding for Success Identify the positive and negative effects of the general environment faced by Saffronart.com. Positive: India has become an international business major power of country now. Local works of art more popular in the international market‚ not only in India or the United States; it extends the size of the population may be interested in Saffronart art sales geography in the world. In economic areas: global positive macroeconomic trends‚ promote the
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Case #1: Merck and River Blindness MGT 597: Leadership Ethics Dr. Brandon Randolph-Seng Javiaur Harmon: Winter Mini 2014 - 2015 1. Think about the definition stakeholders—any parties with a stake in the organization’s actions or performance. Who are the stakeholders in this situation? How many can you list? On what basis would you rank them in importance? The stakeholders in this situation were the employees (research scientists doing the R&D)‚ Merck‚ and the target audience which
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Andy Sammon 1) From the information about Chobani in the case at the start of the chapter‚ (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy? a. Hamdi Ulukaya first targeted young and fit Americans with his first cup. b. Hamdi Ulukayas initial “4Ps” marketing strategy involved product‚ price‚ place‚ and promotion. For product‚ he focused on the packaging. Made the cup with bright colors so people would be attracted
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Victoria Adan and the latter’s husband‚ Agapito Casili‚ to secure the judicial partition of the estate left by their deceased mother‚ Simplicia Nepomuceno‚ alleged to consist of six parcels of land which are specifically described in the complaint. Parcels 1 and 3‚ however‚ were subsequently discarded‚ the first having been sold by the parties to the municipality of Libmanan‚ Camarines Sur‚ and the second being admittedly the property of Maria Adan‚ a half sister of the parties litigant. The remaining four
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A Capital Budgeting Decision — Gillette Prepared by Ray Kerlagon The following capital budgeting situation is up for review. Things to consider include: Identification of incremental cash flows. Any working capital requirements and/or sunk costs. What is the appropriate capital budgeting technique? How should we address risk? What is the cost of capital? What is the project’s IRR? PROJECT DEFINITION: A market research study was conducted in 1997 at a cost of $1‚500‚000 that indicates a high receptivity
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Brian Boisjoli Human-Computer Interaction 12/14/16 Final Project Part 1: For this final project‚ I have made a few changes to my program to make it more challenging‚ however‚ I have added in some functioning to make the program more assistive in learning. There were two large pieces I changed in the program. The first change I made was adding math problems to the program. There are now three levels to each number‚ easy (shows the hand gesture as well as the digit)‚ medium (shows only the
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