Collage . As part of my Marketing Practice Module I am required to select a product and analyse the Marketing Mix in relation to the product. The product I have selected is Pringles. I chose to do my project on Pringles as they have a very interesting packaging design and they are one of the leading providers of potatoes crisps. Firstly I will present an overview of Pringles then I will examine the Marketing Mix used by Pringles. There are four elements of the Marketing Mix‚ these are‚ Product
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the year 1979. It was the first brand in the country that provided consumers real fruit-like flavor and taste. * Rasna Pvt. Ltd. is a proudly family owned ISO 9002 & HACCP Certified Company. * Rasna’s philosophy rests on producing and marketing the best of products and developing long term relations in the market. Rasna Pvt. Ltd. holds steadfastly to its commitment to excellence‚ a commitment to being one of the largest Soft Drink Concentrate Manufacturing Companies in the world. *
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Table Of CONTENTS Acknowledgement • Preface • Executive Summary • Objective of the project • Research Methodology. • Literature Review • Company Profile • Trade Profile • Marketing Plan • Management Hierarchy • Comparison with other business • Govt. policies related to business • About the topic (Market Potential) • Findings And Analysis • Limitation • Summary/conclusion • Suggestions/Recommendations • Bibliography • Annexure • Word of Thanks 1.ACKNOWLEDGEMENT
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30 7 MANKAD RIYAZ M. 42 8 SOLANKI PREM J. 98 9 JOSHI BHAUMIK D. 126 10 GARG ANKIT K. 119 Submitted to: SOM-LALIT INSTITUTE OF BUSINESS ADMINISTRATION CERTIFICATE This is to certify that a group grand project on the topic Non Government Organisation is submitted by under signed students as a part of partial requirement of completion of T.Y. BBA programme at Som-Lalit Institute Of Business Administration; affiliated to Gujarat University. ROLL NO
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............................................................4 Business Mode 5 McDonald’s in India 5 Challenges in Entering Indian Markets 5 Segmentation‚ Targeting and Positioning 6 Customer Perception and Customer Expectation 7 McDonalds Marketing Mix (5 P’s) 8 The McDonald’s Experience 12 McDonaldizing the Suppliers 14 Importance of PLC in McDonalds 15 A perfect example of revitalising a product in decline phase 15 Competitors Analysis 16 SWOT Analysis. 18 Pest Analysis...........
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Trecian Brown Professor Tustin Unit 5 Project Student Computer Lab A major university opened a new computer lab for their Business School students. Due to the large number of students enrolled in the business school the computer lab had an overwhelming demand. The business school computer was unable to meet the overwhelming demand s the students needed to the computer lab. Therefore‚ Rod Stevenson‚ the director of the Student Computer Center decided to hold focus groups. The objective of the
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MINI PROJECT ON TOPIC NEW SOFT DRINK LAUNCH IN HYDERABAD SUBMITTED TO‚ PROF. SHANTHAN BY‚ D.PRATHIK REDDY M.PAVAN REDDY Supreme beverages limited EXECUTIVE SUMMARY: This includes the company profile and its products. This also consists the target market and the segment. The company has identified the need of the soft drinks especially for the children. So the company wants to introduce the new product into the market for children but the company does not wants to confine to
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1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business‚ Marketing‚ Competition‚ Customers
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Marketing project [pic] ARNOULD Paul CROISEY Julien DZIUBEK Martyna GRISARD Philippine 1. The situation analysis 3 1.1. The environment (Demographic‚ Economical‚ Natural‚ Technological‚ Political‚ Cultural‚ Legal forces) 3 1.2. The industry 4 1.2.1. Rivalry among existing competitors 4 1.2.2. Threat of new entrants 5 1.2.3. Threat of substitute products 5 1.2.4. Bargaining power of suppliers 6 1.2.5. Bargaining power of buyers. 6 1.3. The firm 6
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RURAL MARKETING PROJECT DISTRIBUTION‚ MARKETING AND CONSUMER BEHAVIOR COMPANY: SHETH BROTHERS PRODUCT: KAYAM CHURNA DATE: 2nd MARCH 2010 SUBMITTED TO: DR.A.C.BRAHMBHATT INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY SUBMITTED BY: VEDANT D. SHETH ROLL NO 084158 MBA FB & E INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY ABOUT THE INDUSTRY Ayurvedic medicines are produced by several thousand companies in India‚ but most of them are quite small‚ including numerous neighborhood pharmacies
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