Customer knowledge management via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved
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Natalee Campbell Professor Lippert April 13‚ 2012. McKinsey and Company: managing knowledge and learning 1)The small firm “accounting and engineering advisors” was able to grow into the world’s most prestigious consulting firm in 50 years by focusing on the one firm vision. The most difficult internal challenge that the company faced was how to manage‚ release and benefit from the knowledge already held by the experts within the company.nThis required the effort of all the experts to communicate
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KNOWLEDGE MANAGEMENT THROUGH STRATEGIC MANAGEMENT PROCESS ABSTRACT Knowledge Management (KM) is the key factor for the organizational success and survival. In the competitive business environments‚ knowledge management involve strategic management processes. The processes consist of formulating stages‚ implementation stages‚ and controlling stages. With a systematic strategic management approach‚ organizations are able to generate competitive advantage and achieve organizational objectives. This
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4.2 Human Resources Management Human Resources of Apple Inc is responsible for recruiting the most talented people in the world‚ helping them develop new skills‚ and supporting them throughout their careers. Usually‚ Apple follows selective hiring practices to recruit and hire talented individuals. Human resources division will go through three mainly activities to recruit talented people which are planning‚ recruitment‚ and employee selection. Human resources will analyze and planning that the
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Cited: chinaabout. (2013‚ Feb 18). Retrieved August 7‚ 2013‚ from http://www.chinaabout.net/leadership-study-of-steve-jobs-in-apple-inc/: http://www.chinaabout.net http://www.forbes.com/leadership/. (2013‚ June 15). Retrieved August 8‚ 2013‚ from http://www.forbes.com/leadership/: http://www.forbes.com/leadership/
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preferred way of perceiving‚ organizing‚ and retaining knowledge and it explains individual differences for stimuli recognition and processing. The learning styles preferred and adopted by individuals often differ therefore‚ HR must be aware of individual preferences in learning‚ employee training and development programs in order to design and implement effective programs. The two learning style models that has the most relevance in management are Kolb (1984) and Honey and Mumford (1986). David
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is uncertainty‚ the one sure source of lasting competitive advantage is knowledge. When markets shift‚ technologies proliferate‚ competitors multiply‚ and products become obsolete almost overnight‚ successful companies are those that consistently create new knowledge‚ disseminate it widely throughout the organization‚ and quickly embody it in new technologies and products. These activities define the “knowledge-creating” company‚ whose sole business is continuous innovation. To Western managers‚ the
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Ronald Wayne formed a company called Apple Computer. Jobs and Wozniak held 45% of the company each as Wayne owned the remaining 10%. Jobs and Wozniak were younger and had very few assets but Ronald Wayne was older and owned several personal assets. Wayne was scared to put these at risk so he sold his share of Apple Computer back to Jobs and Wozniak for around 800 dollars. Today his share in Apple would be worth over 70 billion dollars which is a clear indication of how Apple has succeeded throughout
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of expanding the company and make stores closer to their customers by branching out more stores in the Philippine region. The company started with only one store back in 1966 owned by two sisters named‚ Mrs. Yee and Mrs. Go. The two sisters shared a passion for cooking and baking. It then‚ reached the sales of P1 Billion with only 22 retail outlets in the country. As soon as the company grew slowly but surely‚ they also expanded their offices and production lines. The company expanded their employee
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Theory X and Theory Y where employees who have specialized skills are to be rewarded for employees to be motivated. Using these approaches‚ problems in the organization is detected and the leadership theories are crucial for the Royal Dutch Shell Company to maintain good relationship between employees and employers. Evaluation from controlling includes comparing and taking managerial action as control process; implementing feed-forward‚ concurrent control and feedback control. Sufficient analysis
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