advertising campaigns‚ such as Yao Ming in the anti-shark fin consumption campaign and Jay Chou/Kobe Bryant in Sprite commercials. In both cases‚ the awareness of both campaigns was widespread and well known. In the shark fin case‚ the appearance of NBA legend Yao Ming has led to more awareness of the dwindling shark population. Likewise‚ when Sprite faced the likes of singer sensation Jay Chou and NBA star Kobe Bryant‚ the popularity of Sprite increased. It can thus be concluded that the use of celebrities
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and family. As I entered high school I tried out for and made the basketball team at Bell Gardens High. Because I wanted to gain a competitive edge‚ my passion for the game provoked me to want to learn more about the game‚ about key players such as Kobe Bryant‚ and about what made him such a good player. I started reading basketball magazines and the more I read about basketball‚ the better player I became. As time went on I grew a passion for knowledge and reading‚ and wanted to become a more competitive
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Phase I Marketing Project: Fall 2008 Due: September 29‚ 2008 Section 002 Team II Bornstein‚ Elisha Dov Delinko‚ Matthew Edward Mata‚ Juven Mohr‚ Kyle D Tafoya‚ Astin Gatorade is a dominating force in the sports drink industry. The company has had a sustainable competitive advantage for over 40 years by means of constant product innovation. By repeatedly analyzing its marketing environment‚ the company has been able to maintain their advantage‚ keep their share
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with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really got the consumers to buy brand name items. But‚ most people don’t know where the brand Nike originated from. You might be surprised
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because athletes can help to build brand awareness‚ validate a product’s features and boost the brand equity. Building brand equity is the main reason for endorsements‚ which is ‘the value a company realizes from a product with a recognizable name’. LeBron James earned a hefty 15 million dollars by donning Nike products in 2013 and raised US$100 million dollars in profit. Big brands are more often than not‚ willing to pay athletes to create and maintain that brand equity. Paying the athletes a huge
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The sneaker industry is one of the largest markets in the world today. People from all over the world have a passion for sneakers whether they are made for basketball‚ football‚ running‚ walking‚ other sports‚ or just casual dressing. Some people collect sneakers for many different reasons. Others take advantage of the supply and demand by reselling them for monetary profit. Some people buy them because of the quality and design to improve their athletic performance. Some collectors buy sneakers
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provided with. Players being more aware of their abilities move nearer to not just signing with different teams but even demanding deals. Across the National Basketball Association there are are a variety of these situations such as Lebron James for the Cleveland Cavaliers. Lebron James is the incomparable player for one specific purpose of his profession of endless short term contracts and the danger of wandering if not pleased. An additional reason why free agency has lead further fans to the National
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Do you ever wonder what type of sports fans you are? Close your eyes and imagine yourself sitting in the bleachers at one of your favorite team’s games. Would your body be painted head to toe in your team’s colors? Would you be shouting chants at the top of your lungs? Would you be applauding your team‚ even if they were losing or would you only cheer when everyone else does? Would you only be there because your friends are attending and you thought it would be entertaining‚ or just because the team
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increase the image of the products of the company. Adidas could be considered very successful by using this type of strategy because they have made a contract with a lot of world class athletes that are very known world widely such as: David Beckham‚ Kobe Bryant‚ Sania Mirza‚ Zinedine Zidane‚ Tim Duncan‚ and also Tracy McGrady. Those athletes helped Adidas a lot in boost up their image world widely. David Beckham is one of the world class athletes that Adidas use to implement to successful by using
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WHAT IS THE YAKUZA? The yakuza are basically the Japanese mafia. However‚ traditional yakuza are very different to the mafia in other countries due to how the organisations themselves are not actually illegal. They are regulated and monitored. The biggest yakuza syndicates have huge office headquarters‚ the addresses of which are listed on the National Police Agency website. The top bosses even have business cards with corporate logos. Yakuza are very different to ordinary mafia in the way they
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