Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button‚ we do the rest.” Eastman held a high standard for the company
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Kodak and the Digital Revolution Table of Contents: 1. Introduction 2. Problem Statement 3. Key Issues 4. Alternatives 5. Summary 1. Introduction: The official history of the company‚ headquartered in Rochester‚ New York‚ Kodak invented in the 1880 dry-plate formula and a machine for preparing large numbers of plate. Through the advent of color film‚ expansion to China and the introduction of new products‚ Kodak reached $1 billion sales in 1962 and controlled 90 %
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Summary of Kodak and the Digital Revolution (A) Case Study Critical Issues surrounding Kodak include the following: Kodak’s business was based on the famous ‘razor-blade’ model where they would sell cameras cheaply and make huge profit margins on the consumables‚ the films. This model so deeply rooted in Kodak’s company culture that it didn’t see itself as something else than a film-making company‚ Kodak was still in the film business and not in the imaging business. Kodak’s critical issue was in failing
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Kodak and the Digital Revolution GMAN 509 Strategic Management of Technological Innovation Summary In 1976 Kodak controlled 90% of the film market and 85% of camera sales in the United States. By 1992 the share of film market decreased by 5%. In 1991 they launched the first professional digital camera. In 1998 they spent $1.2 billion to two joint ventures with the Chinese government and by 1999 became number two in digital cameras in the United States with a 27% market share. In 2001 it launched
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case six Eastman Kodak: Meeting the Digital Challenge Robert M. Grant January 2004 marked the beginning of Dan Carp’s fifth year as Eastman Kodak Inc.’s chief executive officer. By late February‚ it was looking as though 2004 would also be his most challenging. The year had begun with Kodak’s dissident shareholders becoming louder and bolder. The critical issue was Kodak’s digital imaging strategy that Carp had presented to investors in September 2003. The strategy called for a rapid acceleration
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Kodak’s current position in digital imaging is focused on three areas: 1. Image capture (digital cameras) – cameras are still not boosting profits‚ but Kodak has secured 15% of the market‚ and have boosted advertising spending towards s more integrated marketing effort 2. Services (online photo manipulation) - spent significant dollars on R&D developing software 3. Image output (digital kiosks‚ inkjet printers‚ paper and inks) – network of 19‚000 kiosks at retail stores are highly profitable
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Introduction Eastman Kodak is one of the largest film camera producers in the world which found by George Eastman in New York‚ 1880. Within the century‚ Kodak quickly became a household name and its photo-finishing process became the industry standard. With the advent of digital technology in 1980s‚ Kodak faced a challenge in digital transform development‚ and it experienced a sharp decrease in its market share and sales between 1980 and 2003. They began to make a statement that "Digital photography is
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Kodak Case Study and Analysis February 27‚2012 1. Has Kodak followed the same generic strategy before and after 1993? What do you feel is the best generic strategy for the digital imaging business? Printer industry? Prior to 1993 I would say that Kodak’s generic strategy was broad differentiation. They were a well established company in business for more than 100 years‚ had a very strong brand identity‚ very strong reputation for their research and development‚ and a very broad distribution
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Assignment Questions for Seven Cases Please word-process answers to the questions and turn in a hard copy of your answers on the day we discuss the case in class. Please give elaborate and well-reasoned answers to show that you have grasped the ideas in the case. Thanks. Kodak and the Digital Revolution 1. Evaluate Kodak’s strategy in traditional photography. Why has the company been so successful throughout the history of the industry? Kodak sought to deliver a low cost easy to use product to
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have never thought Kodak will become a “Kodak Moment”‚ when it filed bankruptcy on 19Jan2012 after 131 Years. An American icon company‚ failed to spin the wheel that was once invented in photographic business by Eastman. Famous tagline Kodak Moment created wonderful memories to people. At its peak it created more than 150‚000 jobs worldwide. In 1975‚ Kodak invented digital camera when very rest of the world was with film photography. Company became a household name when Kodak East Share Cameras
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