"Kodak and the digital revolution case study" Essays and Research Papers

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    Introduction Digital transformation in ACompany (Name changed) was championed by the CEO and Founder - ACompany. His intention is to “Go Digital. Go Frictionless” with the Digital Enablement project. His inspiration on why to go digital was simple‚ for him being digital meant being frictionless. He believes that when the business uses the potential of the digital ecosystem‚ everything – from customer interactions to back-end processes‚ decision support systems to enterprise integration – everything

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    Crisis Analysis of Kodak

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    Executive Summary Eastman Kodak CO. which headquartered in Rochester New York‚ USA‚ was founded in 1892 by George Eastman. The company holds a vital role in the innovation and development of the motion picture industries as well as the film photographic industry. Kodak organized itself in 3 key segments: the Graphic Communication Group (GCG); the Film‚ Photofinishing‚ Entertainment Group (FPEG) and the Consumer Digital Imaging Group (CGD). ) This report relays to Kodak’s managers the importance

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    Cases Study Strategy in the digital Economy Case study Digital Economy Buying travel on-line: choosing a strategy for the internet age Internet technology is revolutionising the $100 billion global market for travel booking. This case explores the changes and the uncertainty. It raises the question of which strategic route to choose when developing a strategy‚ especially for smaller travel companies. Travel agencies and package tours For much of the past 50 years‚ many travellers have used independent

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    Kodak vs Fuji

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    KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program‚ Lubin School of Business‚ Pace University‚ New York. This case was written under the supervision of Warren J. Keegan‚ Professor of International Business and Marketing and Director of the Institute for Global Business Strategy‚ Lubin School of Business‚ Pace University‚ New York‚ as a basis for class discussion rather than to illustrate

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    Digital Cell Phone‚ Inc. Case Study Paul Jordan’s boss gave him an assignment where he was required to look at cell phone orders for the past three years. With this information‚ he is to use new planning techniques to project expected orders for the next 6 to 12 months‚ as well as advise his boss on what actions he should take for future production. The method we used to forecast the cell phone orders for the upcoming year is regression analysis; we calculated the linear regression formula from

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    Kodak Strategy Failure

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    IIM Calcutta Strategic Management Professor Sougata Ray Group Project: Eastman Kodak Group 4- Section C By‚ Gundu Ankitha Ramchandra (0132/49) Gundu Shiva Kumar (0133/49) Kammati Chandra Thej (0157/49) Kandula Dheeraj (0158/49) Koneti Jagdish (0164/49) Vaishnavi T (FP/20/12) Kodak’s Ascent: On January 1‚ 1881‚ Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm ’s activities‚ Eastman continued research

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    Kodak vs. Fujifilm

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    Kodak and Fujifilm Calandra J. Davis Professor Michael Curran BUS 302: Management Concepts February 2‚ 2013 History and Core Business of Kodak and Fujifilm Eastman Kodak which‚ is headquartered in Rochester‚ NY was founded in by George Eastman‚ who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had

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    Kodak Business Analysis

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    Kodak History: Current CEO is Antonio M. Perez. Originally founded in 1881 as “Eastman Dry Plate Company”. Eastman invented the first cameras suitable for non-expert use. In 1888 the name Kodak was born and the Kodak camera was on the market. In 1892 the company was re-named Eastman Kodak and the name has remained the same. Kodak contributed to the introduction to color motion pictures in 1928 by inventing the film with the capabilities to do so. In 1929 Kodak introduced the first motion picture

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    Kodak Options Memo

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    In my March 6 memo‚ I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly

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    Kodak External Analysis

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    Eastman Kodak is the leader in digital camera sales‚ all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it’s time to look to new products and markets. For the first quarter of 2005‚ Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights‚ they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO‚ Antonio M. Perez‚ Eastman Kodak is ready

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