In year 1994‚ KODAK had important strategic decisions to make in order to ensure that a bright future is waiting for KODAK. At that time‚ although Kodak was dominating the consumer photographic film market‚ it had been facing a 6% decline in market share over a five year period. The reasons for KODAK’s market share loss could be examined in two major parts; supply effect and demand effect. SUPPLY EFFECT DEMAND EFFECT -Attractive
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Kodak en la encrucijada: La transición de fotografía en película a fotografía digital Antecedentes: • Septiembre 2003‚ director general de Kodak anuncio a los inversionistas que tras declive en las ventas en tres años‚ la empresa dejaría de invertir en el negocio de películas fotográficas para el consumidor y se dedicaría cambiar a una empresa de crecimiento digital. • A pesar de invertir más de 4 millones de dólares en investigaciones sobre el aspecto digital y otras tecnologías relacionadas
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THE DIGITAL CAMERA SUBTOPICS: -HISTORY -TYPES OF DIGITAL CAMERAS -PARTS OF A DIGITAL CAMERA -RELATIONSHIP BETWEEN ANALOGUE AND DIGITAL CAMERAS (Advantages and Disadvantages of Each). HISTORY OF DIGITAL CAMERAS The World‘s First Digital Camera by Kodak and Steve Sasson The Evolution of Digital Cameras A film-free camera was patented as early as 1972 by Texas Instruments‚ but Kodak researcher
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_____________________________ YOUR NAME_________Jordan Lewis_______ CASE __Kodak_________________ 1. What is/are the problem(s) in this case? Keep it to a single statement. At most‚ you may point out a couple of the key questions. The problem in the Kodak case is that Kodak is losing market value because they are reworking their product line‚ causing doubt in customer mindset. They have created the Funtime film to attempt to regain market value. 2. What are the key issues? This is just a simple list (condensed
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Kodak Company‚ founded by George Eastman‚ is a worldwide US corporation that produces imaging and photographic equipment such as digital cameras‚ imaging systems and sensors and photographic film. Eastman decided the name of the company should be short‚ unique and easy to pronounce. Originally the name was “Nodak” chosen by David Houston‚ a fellow photographic inventor who later sold several patents to roll film camera concepts to Eastman. Houston chose “Nodak” as a nickname of his home state North
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* Merits and Demerits of Digital technology in still photography. Digital Technology: A digital system is a technology that uses discrete‚ discontinuous representations of information or works in a discontinuous manner. This is contrasted with continuous‚ or analog systems which behave in a continuous manner‚ or represent information using a continuous function. Although digital representations are discrete‚ the information represented can be either discrete‚ such as numbers and letters or continuous
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Digital Transformation The blended use of technology to radically improve performance or reach of the enterprise Shchegolev Gleb Hot subjects in the World Cloud Compu1ng Robo1cs Social Collabora1on Media Tablets 3-‐D Prin1ng Mobile Healthcare Internet of Things Big Data Speech to Speech Transla1on Mobile Payment What’s the Internet of Things Definition: (1) The Internet of Things
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1. Kodak Stakeholder Impact Analysis Shareholders The shareholders of Kodak want a good return on their investment. Kodak has been exhausting resources through acquisitions and joint ventures with other companies‚ which leads to decreased shareholder profits. Kodak lost over $1.7 billion in already manufactured cameras and a patent suit where Polaroid sued them for violations on seven of their patents which also led to decreased shareholder profits. Competition was increasing in all areas and
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look at the case of Eastman Kodak to discuss the challenges it has faced‚ and find the opportunities to the new restructured Kodak. In the report it makes use of Five Forces model‚ SWOT model and PESTLE model to analyse Kodak’s performance in the over 130-year. Finally‚ through the analysis‚ it concludes that the challenges of Kodak mainly come from three aspects: the fast development of digital technology‚ intense competition and the threat of substitutions. Because Kodak has maintained abundant patents
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Eastman Kodak and Fujifilm Sandra Greene BUS 302 Professor Cheryl J. Johnson 2 Feb‚ 2013 Eastman Kodak and Fujifilm 1. Describe the history and core business of each company. Kodak was considered the Google of its day. It was founded in 1880 and known for its pioneering technology and innovative marketing. “You press the button‚ we do the rest‚” was its slogan in 1888. By 1976 Kodak accounted for 90% of film and 85% of camera sales in
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