Marketing Management MBA- Business Administration Jan-2010 Kodak Marketing Plan for Two Newly Introduced Products Submitted by: Prashant Kumar Dubey Executive Summary This report gives an environmental appraisal for the Kodak‚ UK. PLEEST tool has been adopted to do the environmental analysis. After the analysis‚ two new products have been introduced aiming to increase the market share of Kodak in the United Kingdom. Target segment has been selected and justification given for
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Relevant Facts: Kodak has a long history that spans over 130 years. Founder George Eastman patents photographic film stored in a roll in 1884. In 1888 he implemented the first camera to complement his film roll. Kodak was then founded in Rochester‚ New York in the early 1890’s and by 1900 the Brownie camera was made a sparked photography to the masses. In 1975 Kodak was the first company to build a functioning digital camera that stored images on a cassette tape. In 2004 Kodak stopped selling film
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To: Kelly Johnston‚ CEO Kodak From: Head of Marketing Operations‚ Kodak In Reference To: A Kodak moment; drawing your attention to major architectural flaws within our company‚ specifically the MAPP plan‚ as well as solutions for more sustainable options for future structures. It has come to my attention that there are some major flaws lying inside our organizational architecture. These flaws lay in the foundation of Kodak`s organization structure and so we cannot move forward until these
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Case Study: GEORGE FISHER WORKS TO TURNAROUND KODAK Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. When George Fisher take over the Kodak Company‚ he spent time to study for understand and analyse every part of Kodak’s business. After he spent time on this Kodak business‚ he start to identify the problems in the business. This case study is aim to describe the how did Fisher solve all those problem by the management
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certain areas such as‚ the differences between the traditional communication and the current communication style. It will slightly elaborate on the various forms of digital communication. I will also be discussing on how different cultures and societies practice digital communication and lastly on the negative and positive impact of digital communication. Communication is the backbone of interacting with other people. It is imperative to have effective communication because unclear messages lead to
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The Impacts of the Digital Revolution On Bands in the Music Industry Positive Impacts • Higher profit potential -The Internet provides bands that do not have contracts with a traditional record company access to a worldwide distribution channel that offers them a much higher profit potential. Most internet-based record labels offer royalties of 50%‚ compared to 12-15% offered by the major record companies. Royalties are higher partly because the packaging and distribution costs associated
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A big part of Fisher’s job is to plan a strategy for troubled Kodak. Over the years‚ the company had envisioned that its photographic technology might some day become outmoded and had done some preliminary work on digital images. However‚ many in the company were concerned that going in the digital direction would destroy Kodak’s core photography business‚ which relies on selling film and development processes. Indeed‚ at this point in time‚ the photographic business accounts for about 90 percent
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In “Literacy and the digital knowledge revolution” (2006)‚ Claire Belisle refers to “digital knowledge”‚ as a way that knowledge can be “processed and transformed”‚ by the various technological tools‚ i.e. search engines‚ databases‚ sorters and linguistic analysts‚ that we have available (Belisle‚ 2006‚ p57). Belisle moves in to the revouloution Literacy- believes that literacy is the basis of knowledge acquisition and‚ with the stronger interaction between humans and technology and the way we
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Ashley Tipton Digital Libraries Introduction A simple definition of a digital library is a library where collections are stored in digital formats instead of physical formats and accessible via computers. The content can then be accessed locally‚ as in within a library‚ or remotely such as from other places on a college campus or from a user’s home. Many people believe that digital libraries are the future. There are also those that still hold on to the thought that the traditional brick and mortar
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