Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the company’s resources‚ managerial mindset and the nature of opportunity and threat‚ which not every company is able to. In the 1990s‚ the
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Main article: Speedy trial Criminal defendants have the right to a speedy trial. In Barker v. Wingo‚ 407 U.S. 514 (1972)‚ the Supreme Court laid down a four-part case-by-case balancing test for determining whether the defendant’s speedy trial right has been violated in the case. The four factors are: Length of delay: A delay of a year or more from the date on which the speedy trial right "attaches" (the date of arrest or indictment‚ whichever first occurs) was termed "presumptively prejudicial
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Questions the Student Should Be Able to Answer 2 Overview of the Chapter 3 Lecture Outline 4 Key Terms Presented in the Chapter 32 Lecture Enhancers 34 Critical Thinking Exercise 36 Homework Assignment 37 Management in Action Case Study 39 End of Chapter Self-Assessment 41Error: Reference source not found Legal/Ethical Challenge 42 Group Exercise 44 Video Case 47 Supplemental Online Features 49 Online Self-Assessment
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Overview 4 2. CHAPTER 10: BRANDING AND PRODUCT DECISIONS IN GLOBAL MARKETING 5 2.1 Concept/Topic Overview (Product and Branding Concept) 5-6 2.2 Maslow Hierarchy of Needs Impact on Global Buyers 6-7 2.3 Country of Origin as Brand Element 7 2.4 Strategic Alternative towards Global Product Planning 7-8 2.5 New Product in Global Marketing 8 2.6 Case Example 8-9 3. CHAPTER 11: PRICING DECISION 10 3.1 Concept/Topic Overview (Pricing Concept) 10 3.2 Pricing Objective and Strategies in Global Market
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CONTENT PAGE Page 1. INTRODUCTION 1.1 Organizational “Metamorphosis” 1.2 Focusing the “Focus” 1.3 Legacy of Kodak 1.4 The Kodak “Plunge” 2. TECHNO-VATION 2.1 Literature Review (Technology and Innovation) 2.2 Analysis 3. CULTURAL BLUEPRINT 3.1 Literature Review (Organisational Culture) 3.2 Analysis 4. CHANGE RESISTANCE 4.1 Literature Review (Change Management
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about the course or if you want to arrange an appointment. 2. Course Requirements and Grading The course grade is based on Absolute Rating. The final grade will be determined using the following weights: ① Attendance 15% Students are expected to attend class and participate in discussions‚ unless prevented by sickness or some other legitimate circumstances. Missing class will affect your overall understanding of marketing communications and will have a strong negative impact on the participation
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key to encrypt and a private key to decrypt RSA Encryption * Invented in 1978 by Ron Rivest‚ Adi Shamir and Leonard Adleman * Algorithm for public key encryption RSA Encryption Algorithm * 1. Find P and Q two large prime numbers * 2. Choose E such that: 1<E<PQ * E does not have to be prime‚ but must be odd * (P-1)(Q-1) and E must not have no prime factors in common * 3. Compute D such that (DE-1) is evenly divisible by (P-1)(Q-1) * 4. Encryption function
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Kodak Files for Bankruptcy Introduction After years of financial turmoil‚ Kodak has decided to file for chapter 11 bankruptcy‚ which allows a company to reorganize itself‚ as of January 2012 in order to boost its cash position and stay in business (Dobbin‚ 2012). The bankruptcy is as a result of Kodak being in its final stage of layoffs and downsizing after two years (Kishore‚ 2012). Since 2003‚ over 47‚000 jobs have been cut along with thirteen factories being shut down (Kishore‚ 2012). Background
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Company Kodak and Polaroid are both extremely different firms. Polaroid has only one specialization and that is the instant photo market. Kodak on the other hand has reaches in all photo related industries. Kodak had high fixed costs due to their in-house production while Polaroid opted to be flexible and loose by subcontracting most of its production facilities. Therefore‚ Kodak had to reach a certain level of market volume in order to break even and become profitable. Polaroid‚ on the other
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Eastman Kodak Company in 1888‚ and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception‚ Kodak created what many called a “monopoly” in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal‚ antitrust laws). Kodak settled
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