CHAPTER 14 GLOBAL MARKETING COMMUNICATIONS DECISIONS II: SALES PROMOTION‚ PERSONAL SELLING‚ SPECIAL FORMS OF MARKETING COMMUNICATION SUMMARY Sales promotion is any paid‚ short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted at ultimate consumers; trade sales promotions are used in business-to-business marketing. Sampling gives prospective customers a chance to try a product or service at no cost. A coupon is a certificate that
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“Going for the Gold in Global Marketing. Companies must take care when taking their messages global” (Article 9) Essay (Extending the idea: “The key to succeeding in taking your marketing and advertising efforts global‚ ironically is to think local”. The globalization trend is strong today‚ but it is evident that the world is still local. Multinational companies are presenting their products and services all over the world. They use same brand names‚ logos and sell same products in hundreds of
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1 GLOBAL MARKETING (MKTG 1064) PROJECT GUIDELINES (PART B): Segmentation and Target Market Strategy/ Competitive Analysis SIM Semester 1 2014 and Positioning © GDS Reminder 2 Now you have completed Part One of the GM report on Macro-Environmental Research It is important that for the rest of the remaining sections of Part Two of the report on the Feasibility Study that you also CARRY over some of the findings you made in Part One if they have IMPLICATIONS for international
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Exporting Vyvanse to China November 18‚ 2008 International Marketing Illinois State University Student Names Listed Here Table of Contents Executive Summary 3 Company Overview 4 Industry / Category 4 Global 4 National 5 Cultural Analysis 7 Geographical setting 7 Relevant history 7 Population 8 Religion 9 Living conditions 9 Business customs/etiquette 9 Cultural descriptors 10 Political/Legal Analysis 10 Current Relations with U.S. 11
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differences and global marketingCultural differences and global marketing The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology‚ global economy‚ which is a global system of production
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Company Overview Eastman Kodak Company‚ better known as Kodak‚ specializes in the production of high quality film and printing products. Found by George Eastman in 1880‚ Kodak’s success began in 1888‚ when the company introduced the first simple camera to the consumer market. Kodak would continue to create innovations which revolutionized film and photography. In the late 1800’s Kodak developed the first daylight loading camera and marketed the first film used to make motion pictures. By 1900
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Kodak History: Current CEO is Antonio M. Perez. Originally founded in 1881 as “Eastman Dry Plate Company”. Eastman invented the first cameras suitable for non-expert use. In 1888 the name Kodak was born and the Kodak camera was on the market. In 1892 the company was re-named Eastman Kodak and the name has remained the same. Kodak contributed to the introduction to color motion pictures in 1928 by inventing the film with the capabilities to do so. In 1929 Kodak introduced the first motion picture
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Chapter 2 1. (a) Using Medtronic as an example‚ explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear‚ concise‚ meaningful‚ inspirational‚ statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers‚ market‚ products and technology. They stated the business
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International Business Environments & Operations DNA_2015 Copyright © 2015 Pearson Education Ltd. 15-1 COLLABORATIVE STRATEGIES (GLOBAL STRATEGIC ALLIANCES) DNA_2015 Copyright © 2015 Pearson Education Ltd. 15-2 Introduction • Companies choose an international operating mode to achieve their objectives • When exporting and importing is not possible‚ firms must explore other options DNA_2015 Copyright © 2015 Pearson Education Ltd. 15-3 Introduction Factors Affecting Operating Modes
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& Jones‚ K. V. (1990).Franchising (3rd ed.). .: Butterworths. Busiest airports. (2012‚ Mar 27). City A.M. Retrieved from http://search.proquest.com/docview/940918714?accountid=12528 Datamonitor Fletcher‚ R.‚ & Crawford‚ H. (2011). International Marketing: An Asia-Pacific Perspective (5th ed.). Frenchs Forest‚ NSW: Pearson. Foo‚ K Raiswell‚ J. (n.d.). Eat Like The Japanese. AskMen. Retrieved May 12‚ 2014‚ from http://www.askmen.com/sports/foodcourt_200/201_eating_well.html Reference for Business
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