Eastman Kodak – Case Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years‚ in addition to being brand-aware‚ customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence. Kodak plans to address this issue by introducing a new brand‚ “Funtime” in the economy brand segment. Kodak also proposes to replace
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Eastman Kodak Products External analysis of Eastman Kodak Introduction Kodak is the market leader in providing photographic products and services to consumers and commercial customers around the globe for memories‚ entertainment and information. The company brings inventive and modern products to the market that allows people to take‚ make and share pictures and experience the magic of photography (History of Kodak‚ 2008). As the world leader‚ Eastman Kodak is always looking for talented
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Memo To: Daniel Carp‚ CEO‚ Eastman Kodak Company Re: Kodak’s Strategic and Industry Analysis Executive Summary: After taking a close look at the photography industry‚ it is evident that there has been a significant shift from the use of traditional film cameras to a market fully fledged and saturated with modern and updated digital cameras and digital photographic tools. As more consumers adapt to this technological change‚ the demand for digital cameras in the market grows substantially‚ which
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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Kodak Case Study 2) Compare traditional photography to digital imaging. What are the main structual differences? How have value creation and value capture changed from traditional to digital photography? The main difference between traditional photography and digital imaging is that digital imaging doesn’t need physical films to take pictures and papers to see the pictures taken. This changed the customer experience of the whole process of enjoying pictures as below. Traditional Photography
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CASE: Kodak Business Imaging Systems Divisions By Problem How does a multinational corporation choose between various manufacturing sites for its products? Kodak’s business Imaging Systems Division designed‚ manufactured‚ marketed and sold microfilm readers and printers. More than 50% of reader/printer businesses were outside the U.S. Kodak’s readers and printers were manufactured in two plants; Rochester‚ NY and Manus‚ Brazil. The Rochester plant served the world market except Brazil. The
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PROBLEM STATEMENT Kodak is the photo film market leader since 1994 but the company is loosing share‚ in the past five years in United States has decrease from 76% to 70%‚ the main reason is the growing share of brands with lower prices. In January of 1994 Kodak is analyzing if launching a lower price product is the best alternative to stop loosing share. DIAGNOSIS As said before Kodak is loosing market share and looks like if the company doesn’t do something the tendency is going to be the same
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Learning and Applying the Theories Sigmund Freud Case Study 1 Application Questions Use Freud’s states of consciousness and stages of psychosexual development to help explain Hank’s behavior by answering the following questions. 1. What personality (or character) type does Hank display according to Freudian theory? Provide evidence for your answer. At what stage is Hank fixated‚ according to the Freudian perspective? Find evidence of fixation in the case study. What would have caused this fixation
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Professor: Grace Zimmerman Case: Eastman Kodak Kodak as a brand had a Unit market share of 70% in a market of 670 million film rolls produced annually. I assume that Kodak Ektar accounted for 30% of the 70%‚ which equals to 21% of the whole market share‚ also equals to 140.7 million sales. The revenue can be calculated by multiplying this sales number by retail price‚ which is $600.79 million. Given the gross margin of 70%‚ the cost of each roll‚ $1.28‚ can be calculated. Kodak Royal Gold‚ which was
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CASE# KODAK VS FUJI Case Study On: Kodak vs Fuji The Battle For Global Market Share Under the Supervision of and Submitted To …………………….. ………. business Ethics & Legal Environment (510) Submitted By ……………… faculty of business studies 21 April 2012 Jahangirnagar University Savar‚ Dhaka CASE SUMMARY As retail America is undergoes a dramatic change with the constant consolidation of companies‚ management must strive to maintain a competitive advantage or risk
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