Marketing Opportunities (Assignment 2) Total market potential Financial Year (FY) BBQs Outdoor Furniture BBQ Accessories Total FY 2008/9 25000 13000 42000 80000 FY 2009/10 35000 15000 58000 108000 FY 2010/11 40000 17000 68000 125000 FY 2011/12 45000 19000 75000 139000 FY 2012/13 50000 20500 83250 153750 Own Branded products Assume market share of 24% for BBQfun. BBQs Outdoor Accessories Number of buyers 30000 13000 56000 Quantity 1 1 3 Average price $600 $850 $50 Bargain market Assume market
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SUMMARY 2 1. INTRODUCTION 3 2. COUNTRY INFORMATION 4 A. Market Potential Index 4 Market Size 4 Market Intensity 5 Market Growth Rate 5 Market Consumption Capacity 6 Commercial Infrastructure 6 Market Receptivity 7 Economic Freedom 7 Country Risk 8 B) Macro Environment 8 Political 8 Economic and Trade information 9 Socio-cultural 9 Technological 10 3. MARKET EVALUATION TABLE 10 4. GE MATRIX 12 Market Size 12 Market Share 13 Future Projection 13 5. RECOMMENDATION 14 6. CONCLUSION 15 7. APPENDICES 16 Appendix
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1. The United Nations has long been addressing the global crisis caused by insufficient water supply to satisfy basic human needs and growing demands on the world’s water resources to meet human‚ commercial and agricultural needs. 2. - UNICEF is a NGO that deals with many different global issues including water and sanitation. -UNICEF works to improve children’s lives through better water supplies and sanitation facilities in schools and communities and by promoting safe hygiene practices
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The Wallace Group; Laurence J. Stybel | | | Case 2 The Wallace Group‚ Inc. I. CASE ABSTRACT Harold Wallace‚ founder‚ serves as Chairman and President of the Wallace Group. He owns 45 percent of the outstanding stock. The company consists of three operating groups?Electronics‚ Plastics‚ and Chemicals‚ which generate sales of $70 million. Mr. Wallace continues direct operational control over the Electronics Group. Several years ago‚ Wallace and the Board embarked on a strategy
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Citigroup Global Markets’ case Name: Affiliation: Discuss how administrative agencies like the Securities and Exchange Commission (SEC) or the Commodities Futures Trading Commission (CFTC) take action in order to be effective in preventing high-risk gambles in securities / banking‚ a foundation of the economy. The role of the Securities and Exchange Commission (SEC) is to maintain an orderly‚ fair and efficient market‚ protect investors as well as to facilitate
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The Whirlpool Duet: A Soap Opera for Kids? What part of housework do Americans spend the most time doing but know the least about? Now‚ think about this for a minute—don’t blow it off. When you live away from home‚ what "housework" takes the biggest chunk of your time? The answer? Laundry. Americans spend more time each week washing and drying clothes than cleaning house‚ mowing lawns‚ or cooking. In fact‚ the average American "housewife" spends seven to nine hours doing laundry each week.
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Sam Smith 129 Totteridge Close High Wycombe Bucks HP12 7XL Mr R Bob 12 Rain Avenue Oxford HQ14 7HE 9th November 2012 Dear Uncle Bob‚ I am writing this letter to you because I am sure that you know that many small businesses in the area have failed‚ as they did not know their market and I understand that you don’t want me to make this mistake. This is why I want to prove to you that I can make my business successful‚ by mentioning how I will prepare to market and sell my products/services
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Application Deadline: 6th September 2014 Name: Heather Marie Durkin Sex: Female Date of Birth: 08/03/98 Age 16 Email: heatherdurkin@icloud.com Mobile Number: 07780623853 Home phone number: 01943 884497 Address: 2 Hillway Guiseley Leeds LS20 8HU Current Branch: Leeds Previous CISV activities Village (Portugal) - 2009 Interchange ( Sweden) - 2010 IYM (Munich) - 2011 Project GB (14-15) - 2013 Big Sibling on Project Gb - 2014 Current involvement with your local/ national Junior Branch? I
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t ratios in Tables 2 and 3? The group studied was twenty-one elderly women with an average age of 77. Ninety percent of the participants had one or more chronic diseases. Table two represents the programs effects on cardiovascular risk factors and table 3 represents program effects on health behaviors. The t ratios reflected on these tables represents the test results between the pretest and 3 months and again between the pretest and 6 months. 2. Which t ratio in Table 2 represents the greatest
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Chapter 22: Managing a Holistic Marketing Organization GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ is the appointment of teams to manage customer-value–building processes and break down walls between departments. a. Reengineering b. Outsourcing c. Benchmarking d. Supplier partnering e. Customer Partnering Answer: a Page: 696 Level of difficulty: Easy 2. ________ is the greater willingness to buy more goods and services from outside
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