Assignment # 3: A New Strategy for Kodak BUS599 Strategic Management 1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational‚ financial‚ human resource aspects of the business. Next‚ argue that each of the established objectives is essential to the success of the company within the Cloud service industry. Kodak is one of the many companies that has succumbed to a disruptive technology some call the digital divide. They recently
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In year 1994‚ KODAK had important strategic decisions to make in order to ensure that a bright future is waiting for KODAK. At that time‚ although Kodak was dominating the consumer photographic film market‚ it had been facing a 6% decline in market share over a five year period. The reasons for KODAK’s market share loss could be examined in two major parts; supply effect and demand effect. SUPPLY EFFECT DEMAND EFFECT -Attractive
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Kodak’s current position in digital imaging is focused on three areas: 1. Image capture (digital cameras) – cameras are still not boosting profits‚ but Kodak has secured 15% of the market‚ and have boosted advertising spending towards s more integrated marketing effort 2. Services (online photo manipulation) - spent significant dollars on R&D developing software 3. Image output (digital kiosks‚ inkjet printers‚ paper and inks) – network of 19‚000 kiosks at retail stores are highly profitable
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complementary capabilities‚ resources and businesses. Furthermore‚ the major competitors of UPC are Ziggo‚ KPN‚ Telfort‚ TELE2‚ Online‚ and Vodafone. UPC Ziggo What are the different strategic groups? Dimensions to Consider for Structural Analysis (Strategic Groups) within Industries 1. Specialization - Width of product line 2. Brand identification - Advertising 3. Product Quality 4. Cost position According to these dimensions we can group the companies in the telecommunication industry
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SWOT -Opportunities One of the opportunities presented to Starbucks is the growth in coffee market. In the United States‚ specialty coffee sector accounts for approximately 15% of the total retail coffee market which is equivalent to $21billion. In 2005‚ the retail coffee market was valued to be around $23billion and specialty coffee accounted for nearly 45% of the market and was still expected to grow. Starbuck has a 40% market share in the specialty coffee sector which provides an indication
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Regional Economic Models‚ Inc. Economic Impact of Shopping Center Developments Final Report Prepared for International Council of Shopping Centers By REMI Consulting‚ Inc. Using REMI Policy Insight Three-Region EDFS-23 Model January 9‚ 2006 306 Lincoln Ave.‚ Amherst‚ MA 01002 Telephone: (413) 549-1169 Fax: (413) 549-1038 e-mail: info@remi.com © Copyright Regional Economic Models‚ Inc. 1999-2004. All rights reserved. TABLE OF CONTENTS TABLE OF CONTENTS .......................
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1.Who are the biggest customers? The most profitable? The most attractive potential customers? Do the customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers
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Macro Environmental Factors 1. Demographics In the beer industry‚ 40% of the US population consumes beer regularly (at least once a week). Amongst that‚ 30% of drinkers are frequent beer shoppers. However‚ the beer drinker profile is skewed towards younger males between the ages of 21-30 years old with only a moderate education and modest household incomes. It has also been determined‚ that consumers drink less beer as they age because of health and wellness concerns. For Heineken‚ in the
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ysisChildren’s breakfast cereal has become a part of Australian life . The convenience and nutritional value has seen generations of children start their day with one of the many choices on offer. Australia and New Zealand have one of the highest consumptions of ready-to-eat cereals per capita in the world. Only the Republic of Ireland and the UK have higher consumption levels and children are the highest consumers of sweetened breakfast cereals‚ those containing over 25% sugar. (Kellogg Sales
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Kodak Case Study and Analysis February 27‚2012 1. Has Kodak followed the same generic strategy before and after 1993? What do you feel is the best generic strategy for the digital imaging business? Printer industry? Prior to 1993 I would say that Kodak’s generic strategy was broad differentiation. They were a well established company in business for more than 100 years‚ had a very strong brand identity‚ very strong reputation for their research and development‚ and a very broad distribution
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