unrelated products or unrelated geographical markets for existing products. For example‚Eastman Kodak Co.successfully used a bypass approach into such diverse areas as electronics and biotechnology‚ with products as diverse as electronic publishing systems‚cattle feed nutrients‚ and anti cancer drugs. However‚ this relatively sudden move into diverse fields followed an ultraconservative period in which Kodak temporarily stalled and competitors grabbed such markets as instant photography‚ 35mm cameras
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Chapter 18 Creating Competitive Advantage 1) Of the following successful marketing strategies in the past‚ today ’s Nike has learned that the most important is ________. A) creating a recognizable brand image B) having creative advertising C) building deep community with customers D) maintaining big-name endorsers E) moving into new product categories‚ sports‚ and regions of the world Answer: C Diff: 2 Page Ref: 527 Skill: Concept Objective: 18-1 2) To gain ________ requires
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Facilitate Continuous Improvement BSBMGT516C BY CALLAN FORGAN January 2015 Assessment Activity 1 1. You work for an organisation that does not actively encourage its employees to participate in decision-making processes‚ and to assume responsibility and exercise initiative as appropriate. What would you say to convince the organisation’s management that they should actively encourage employees to assume responsibility and initiative? Write a transcript of what you would say. “Although
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New-product development: several basic steps to make a new product successful Abstract Considering the fast change in customer taste since the society is always making progress and individuals pursue more advanced technique and more convenient life styles‚ every company should try to innovate new products which satisfy customers’ need. However‚ only a few new products can be successful‚ and research shows that 90% of new products will fail after they enter the market (Kotler‚ 2008). Several reasons
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Which way to grow? The question is‚ should the company expand horizontally or should the company diversify or expand vertically? There is no clear cut answer to this question. There are advantages and pitfalls to each of these methods and there are many examples of organisation where a certain choice has proven extremely profitable and vice versa. This essay will provide advantages and disadvantages of horizontal expansion by comparing it with vertical and diversified growth. The reader will be
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Contents Introduction 3 1 Madonna 21 2 Laura Ashley Holdings plc: The Battle for Survival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc.‚ May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson‚ Inc.‚ January 2001 77 9 Online Broking Strategies: Merrill Lynch‚ Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner
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Ask any school kid what happened in 1492. Columbus sailed the ocean blue‚ of course. What about 1776? You get the idea. Some events are important enough to be seen for centuries as turning points in history. What will future generations remember about 1992? Bill Clinton’s election? Hardly. They will remember an event that far too many Americans don’t even know occurred -- UNCED‚ the United Nations Conference on Environment and Development in Rio de Janeiro. They won’t remember that UNCED was the
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UNIVERSITY OF TASMANIA Foundations of Planning Assessment 4 - Essay This essay will discuss the topic on foundations of planning. It will identify and define some of the factors that motivate an organisation to use formal planning processes (FPP). It will also look specifically into the four main outcomes managers are seeking when they are engaging in a formal planning process. The risks associated with an over-reliance on formal planning processes will also be identified and
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11.1 Annie Leibovitz How does a photographer change history? What makes a photographer influential? Photographers capture emotion‚ represent stories‚ and convey history. If you look at portraits of modern celebrities‚ you are likely to come across the name Annie Leibovitz. She has taken portraits of everyone from John Lennon and Queen Elizabeth II to Michael Jackson and Bill Gates. Her photographs have appeared in a number of different fashion and music magazines over the course of her career.
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unveiled the first consumer camera to use a charge-coupled device for imaging‚ eliminating the need for film: the Sony Mavica. While the Mavica saved images to disk‚ the images were displayed on television‚ and the camera was not fully digital. In 1991‚ Kodak unveiled the DCS 100‚ the first commercially available digital single lens reflex camera. Although its high cost precluded uses other than photojournalism and professional photography‚ commercial
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