Kodak’s (EK) Mission Statement At Kodak‚ we believe that by doing well by shareholders also means doing right by customers‚ employees‚ neighbors‚ and suppliers. With that in mind‚ Kodak operates its facilities‚ and designs and markets its products and services ‚ not only to increase shareholder value‚ but also to promote development of the individual‚ the well being of the community‚ and respect for the environment. Kodak Values & Mission All of us at Kodak work from a set of core values‚ and
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have never thought Kodak will become a “Kodak Moment”‚ when it filed bankruptcy on 19Jan2012 after 131 Years. An American icon company‚ failed to spin the wheel that was once invented in photographic business by Eastman. Famous tagline Kodak Moment created wonderful memories to people. At its peak it created more than 150‚000 jobs worldwide. In 1975‚ Kodak invented digital camera when very rest of the world was with film photography. Company became a household name when Kodak East Share Cameras
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Q2: How would you evaluate Kodak’s attempts to enter the digital business to date? Kodak was aware of the opportunities in the digital market as early as 1980s and allocated resources into the digital business‚ but the inconsistency of leadership strategies and resistance at the management level made it difficult to embrace opportunities in the digital market and stood out amid rigorous competitions. Kodak spent massive amount of research into exploring digital technologies since 1983‚ after Sony
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Kodak’s current position in digital imaging is focused on three areas: 1. Image capture (digital cameras) – cameras are still not boosting profits‚ but Kodak has secured 15% of the market‚ and have boosted advertising spending towards s more integrated marketing effort 2. Services (online photo manipulation) - spent significant dollars on R&D developing software 3. Image output (digital kiosks‚ inkjet printers‚ paper and inks) – network of 19‚000 kiosks at retail stores are highly profitable
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Análisis de caso Kodak Kodak en la encrucijada: la transición de fotografía en película a fotografía digital Índice 1. Hechos Relevantes * Análisis comercial * Análisis financiero * Modelo de competencia de 5 fuerzas * Análisis FODA * Análisis de cadena de valor 2. Problemas apremiantes 3. Problema principal 4. Posibles soluciones 5. Recomendación 6. Actualización de caso Análisis comercial: * Para el año 2000 los ingresos y las ganancias netas
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you may point out a couple of the key questions. The problem in the Kodak case is that Kodak is losing market value because they are reworking their product line‚ causing doubt in customer mindset. They have created the Funtime film to attempt to regain market value. 2. What are the key issues? This is just a simple list (condensed SWOT). You do not need to analyze in great detail. The key issues are that they are losing market value by remaking their best seller. By attempting to enter the economy
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CASE STUDY REPORT 1 Case Study On Kodak‚ What Went Wrong? Patricia A. Webster Oklahoma Wesleyan University CASE STUDY REPORT 2 Introduction This case study will analyze what areas of failure caused Eastman Kodak to continue to have continued underperformance and misalignment within the company’s operations. There were four serious counts of corporate failure on the park of Kodak’s strategic planning and decision making. The analysis
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Assignment 1: Kodak and Fujifilm By: Rufus Wilson Bus 302 Dr. Gina Zaffino 2/3/2013 Kodak vs. Fujifilm/Management Concepts Kodak and Fujifilm Rufus Wilson Dr. Gina Zaffino Bus 302 2/02/2013 Kodak‚ also known as Eastman Kodak was founded in the 1880 ’s by George Eastman and is currently based out of Rochester‚ NY. When George Eastman started this company reputation was very important to him. Eastman ’s goal was to make photography an everyday affair or as he put it: "to make the camera
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the organizational change Kodak experienced as a means to maintain success and in this digital driven and diverse economy. George Eastman’s wish was to make "photography as convenient as the pencil" and began by creating the first handheld camera which could take pictures with a push of a button in 1889 (Kodak‚ 2008). He built the company’s success with his own ingenuity and his advertising campaign where he coined the slogan‚ "you press the button‚ we do the rest." (Kodak‚ 2008‚ para. 28) Since then
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KODAK PEST Political US copyright law requires all photo shops to refrain from printing or releasing digital images taken by professional photographers without a copyright release (2005; 2005). The company operates in different countries around the world therefore it needs to comply with those countries regulations for example‚ taxation policy and employment laws. The company has to take into account the stability of the government in countries where it operates to try and minimize political
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