In my March 6 memo‚ I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly
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Hyun Lee Eastman Kodak v. Image Technical Services -- Plaintiff This is yet another case that concerns the standard for summary judgment in an antitrust controversy. The principal issue here is whether a defendant’s lack of market power in the primary equipment market precludes — as a matter of law — the possibility of market power in derivative aftermarkets. Eastman Kodak Company manufactures and sells photocopiers and micrographic equipment. Kodak also sells service and replacement parts
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Kodak and Fujifilm Management Concepts Professor Nekia Hackworth Ife Morrison 5/8/2014 In 1879 George Eastman traveled to London to obtain a patent on his plate coating machine. The patent was granted a year later. Once the patent was granted Mr. Eastman got an investor at the name of Henry A. Strong. Soon after‚ Henry Strong and Mr. Eastman decided to go into business together. They created a company called Eastman Dry Plate Company. At that time Mr. Eastman quit his job
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Eastman Kodak is the leader in digital camera sales‚ all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it’s time to look to new products and markets. For the first quarter of 2005‚ Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights‚ they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO‚ Antonio M. Perez‚ Eastman Kodak is ready
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Kodak: Funtime Film Case Analysis Marco Cader Prof. Fruzzetti MRKT 4001 12/13/2012 I. Situation Analysis Eastman Kodak Company‚ founded in 1889 by George Eastman‚ was the prime manufacturer and distributor of easy-use cameras and films. Films being their main product of grandeur; Kodak stood out above all competitors by all means. By the first hundreds of years‚ Kodak had the highest market share in the film industry‚ both globally and in the United States. Things were about to change
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Memo To: Daniel Carp‚ CEO‚ Eastman Kodak Company Re: Kodak’s Strategic and Industry Analysis Executive Summary: After taking a close look at the photography industry‚ it is evident that there has been a significant shift from the use of traditional film cameras to a market fully fledged and saturated with modern and updated digital cameras and digital photographic tools. As more consumers adapt to this technological change‚ the demand for digital cameras in the market grows substantially‚ which
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Kodak Marketing Myopia: For 40 years‚ you couldn’t walk through Grand Central Station in New York without admiring the Kodak Coloramas. These 18×60 foot photographs showcased the Kodak brand to commuters‚ highlighting the creativity of great photography in a series of “Kodak moments.” Kodak marketing executives were adept at weaving the brand into the fabric of America for generations. In fact‚ at its peak‚ Kodak captured 90% of the US film market and was one of the world’s most valuable brands
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At your request‚ I have compiled information on Eastman Kodak Co.‚ so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production)‚ a past obstacle Kodak has had to face and overcome‚ and a financial snapshot of Kodak over the past five years. BACKGROUND Originally founded in 1880 by George Eastman‚ the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that
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CASE: Kodak Business Imaging Systems Divisions By Problem How does a multinational corporation choose between various manufacturing sites for its products? Kodak’s business Imaging Systems Division designed‚ manufactured‚ marketed and sold microfilm readers and printers. More than 50% of reader/printer businesses were outside the U.S. Kodak’s readers and printers were manufactured in two plants; Rochester‚ NY and Manus‚ Brazil. The Rochester plant served the world market except Brazil. The
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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