Photography: Saving Nature “A good snapshot stops a moment from running away.” - Eudora Welty. There are many different types of photography: Portraiture‚ commercial advertising‚ nature photography and photojournalism. Nature photography‚ in particular‚ can be used to document life and nature on planet earth that could be destroyed within seconds by a natural disaster. It can also be used to help preserve and raise public awareness of the wilderness just like Group f/64‚ Ansel Adams and Imogen Cunningham
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Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. Although Apple has consistently won first place as the World’s Most Admired Company‚ it has experienced several ethical issues within recent years. Among are privacy‚ sustainability
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Rule of Thirds: a 18th century invention Presented as the cornerstone of photographic composition and knowledge‚ suggested by many to be a thing from the mysterious past‚ the Rule of Thirds is an invention from 1797. Religiously defended by some‚ the Rule of Thirds is often forgotten by famous photographers‚ from Ansel Adams to Edward Weston‚ or cinematographers as Stanley Kubrick or Wes Anderson. Does the rule really matter? Recently‚ I came across one article “revealing” a photographer had discovered
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to achieve adequate light. Providing beautiful illumination‚ the north-light window in Adams’ house would be perfect for the translucent petals of the rose. Adams took this picture using a 4X5-inch view camera and an 8-inch Zeiss Kodak Anastigmat lens. He also used Kodak film of a speed of ASA 50. He made 6 different exposures using different settings and bracketing. Adams came out with one successful image. He exposed the film for 5 seconds at f/45 to
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Goa-based Photophone Industries Ltd. Thereafter there have been several developments for the company. The present position is‚ however‚ not as good as the company would like to see. It is facing severe competition from Kodak and Fuji‚ who have been spending heavily on brand building. Kodak had also established its manufacturing base in India in 1995. During the ten year period from 1988 to 1997 – the market share of Konika has declined. In view of this‚ Konika got keen to increase its market share
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1 Spandan Marketing as an Art of War Malini Pande ____________________________________________________________ __________ The true nature of marketing today is beyond serving the customer; it is outwitting‚ outflanking‚ and outfighting your competitors. In short marketing is a war where the enemy is the competition and the customer is ground to be won. Marketing battles are not fought in physical places but in the minds of the prospective consumer. The mind is the tricky terrain both difficult
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Industry: Portable power industry in the US The acquisition of Duracell was seen as many as a smart move. Analyst‚ shareholders‚ executives‚ had high expectations with this merger. Unfortunately‚ this acquisition created several problems for Gillette since their main goal of profit maximization was not being accomplished. Main issues: • Should Gillette divest Duracell? • Is Gillette using the appropriate strategies to deal with the big and small competitors? • Stock prices are decreasing
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understand the business they were in. The industry they were in was “Entertainment Industry” but in reality it was focusing on the “Portable Music Industry” where customers wanted more and more entertainment such as videos to be portable. The Case of Kodak Kodak focused a lot on Mass production of their films. With the digitalization of the Camera‚ they started losing ground in the business
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Digital Technology Has Changed Photojournalism Digital technology has changed photojournalism throughout the years. Photojournalism is the art or practice of communicating news by photographs. People rely on photography in several ways to communicate visually. A journalist uses words to tell a story; meanwhile a photojournalist uses pictures to tell a story. Many people have heard that a picture is worth a thousand words‚ and photojournalism provides proof of the power and impact that just one photo
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Photograph)‚ Yosemite National Park‚ 1916 As a fundamental environmentalist Ansel Adams played an extremely important role in the development of nature and landscape photography. Through his first photograph‚ done at the age of fourteen with a Kodak Box Brownie given to him by his parents‚ Half Dome and Clouds (Upside-down Photograph) 1916‚ Adams noted that there was a lacked crispness‚ as well as lack of dimensions‚ within his photograph. It was because of the lack of purity and crispness within
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