TITLE: Eastman kodak company: funtime films QUESTION: is kodak doing the right thing with the decision to have line extension: kodak gold plus‚ kodak royal gold and kodak funtime? Support your statement. On my opinion that is good and right movement to have line extension and repositioning. The problem in this case is that Kodak enjoyed its overwhelming power through the years in US market without really doing anything. There was steadily decreasing market share and shareholder value in the
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Title: Eastman Kodak Company: Funtime Films Question: Is Kodak doing the right thing with the decision to have line proliferation: Kodak Gold Plus‚ Kodak Royal Gold and Kodak Funtime? Support your statement if yes‚ if no‚ please provide practical suggestions what to do instead. Kodak is (in 1993) the dominant market player in U.S. with market share of 70%. In last 5 years the market share of Kodak decreased by 6 %. The main competitors are Fuji Photo Film Co (11% market share) and Konica
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Problem of the case CEO of Kodak had to set out new strategy for film products‚ because during January 17 and January 24‚ 1994‚ Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market‚ but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product‚ Funtime Film‚ which would be priced at lower
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A big part of Fisher’s job is to plan a strategy for troubled Kodak. Over the years‚ the company had envisioned that its photographic technology might some day become outmoded and had done some preliminary work on digital images. However‚ many in the company were concerned that going in the digital direction would destroy Kodak’s core photography business‚ which relies on selling film and development processes. Indeed‚ at this point in time‚ the photographic business accounts for about 90 percent
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To: Kelly Johnston‚ CEO Kodak From: Head of Marketing Operations‚ Kodak In Reference To: A Kodak moment; drawing your attention to major architectural flaws within our company‚ specifically the MAPP plan‚ as well as solutions for more sustainable options for future structures. It has come to my attention that there are some major flaws lying inside our organizational architecture. These flaws lay in the foundation of Kodak`s organization structure and so we cannot move forward until these
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Case Study: GEORGE FISHER WORKS TO TURNAROUND KODAK Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. When George Fisher take over the Kodak Company‚ he spent time to study for understand and analyse every part of Kodak’s business. After he spent time on this Kodak business‚ he start to identify the problems in the business. This case study is aim to describe the how did Fisher solve all those problem by the management
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Analyzing Managerial Decisions: Eastman Kodak 1) What factors motivated Kodak to change its organizational architecture? When Kodak began making changes to its organizational architecture in 1984‚ its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s‚ Kodak owned the film production market with very little competition. This suddenly changed
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Eastman Kodak Meeting the Digital Challenges Eastman Kodak is suffering from profit margin losses and technological changes in the photo world. Film has always been a high profit product for Kodak‚ but the margins and sales are rapidly reducing. Kodak is shifting the focus to digital printing market to save itself from financial ruins. The new CEO‚ Antonio Perez has been appointed to make Kodak the industry leader. Based on the analysis below‚ which analyzes the current environment and identifying
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The Kodak Camera was invented by George Eastman. At the age of twenty-four‚ George Eastman was on a trip to Santo Domingo‚ when he realized the cost of the camera. So‚ he decided to do his private research on how to make taking pictures cost efficient and weightless
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Eastman Kodak Company: Funtime Film 1. Diagnose the reasons for Kodak’s market share loss and make your assessment of the likely development of the market if Kodak maintained the status quo. Kodak has been losing market share for the past five years to the point it has gone from 76% to 70%. The underlying causes that have generated such losses and have ultimately led consumers to favor competing brands with larger growth are: I. Consumers are tending to view film as a commodity‚ often
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