Analyzing Managerial Decisions: Eastman Kodak 1) What factors motivated Kodak to change its organizational architecture? When Kodak began making changes to its organizational architecture in 1984‚ its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s‚ Kodak owned the film production market with very little competition. This suddenly changed
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advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most important advantage(s) of person selling is in: a. locating prospects
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The debate on selling Organs Patients on a waiting list for organ transplant live under tremendous emotional stress‚ physical limitations‚ continuous medical care‚ and in some cases‚ under daily medical attention. Family members and close friend are also affected by watching their love one day-after-day live with limitations and medical needs that a simple pill can’t fix. Furthermore‚ the financial medical hardship creates even more unwanted stress. So it’s easy to see why family members would be
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Personal Selling Philosophy The web dictionary defines selling as; a sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage‚ it is the beginning of an engagement between customer and vendor or the extension of that engagement. Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of
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What is Boeing selling in the 787 Dreamliner? Discuss this in terms of the core benefit‚ actual product‚ and augmented product levels of 787 Dreamliner. The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation by “looking at every aspect of the flying experience”. Boeing wanted to provide its corporate clients with an aircraft that falls into the midsized wide body market with ground breaking innovations that would translate into true benefits for its customers
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you ever wondered why the Civil War Started? Have you thought about the impact this war had on the country‚ people‚ slaves‚ and trading. It’s very important to understand that intentions of the war along with life during the war and the economy have shaped what the U.S‚ has become today. The war started on April 12 at 4:30 A.M. And everybody from the charleston’s citizens dashed away. According to Danzer‚ Klor de Alva‚ Krieger‚ Wilson‚ and Woloch the war started in South Carolina. The ones that
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Don’t get me started on smoking…. Smoking‚ don’t you just hate it! Don’t get me started on smokers! What is the point in spending hundreds or possibly thousands of pounds a year on a box of useless cigarettes? You might as well throw all the money you own down the drain! Or a more reasonable idea would be to save the money and buy something more useful and maybe go abroad!. You’ll always seem to find that one selfish person who contently throws their money toward tobacco or cigarettes and couldn’t
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TITLE: Eastman kodak company: funtime films QUESTION: is kodak doing the right thing with the decision to have line extension: kodak gold plus‚ kodak royal gold and kodak funtime? Support your statement. On my opinion that is good and right movement to have line extension and repositioning. The problem in this case is that Kodak enjoyed its overwhelming power through the years in US market without really doing anything. There was steadily decreasing market share and shareholder value in the
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Fram and Sony case study. Motivation is internal and external factors that stimulate desire and energy in people to be continually interested in and committed to a job‚ role‚ or subject‚ and to exert persistent effort in attaining a goal. Motivation is the energizer of behavior and mother of all action. It results from the interactions among conscious and unconscious factors such as the intensity of desire or need‚ incentive or reward value of the goal‚ and expectations of the individual and of
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fight was mostly words back and forth. This war started in 1945 and finished in 1989. This war was between U.S.A and the Soviet Union (Russia). This war started because they had different political ideologies. This war took place everywhere it also took place out of space‚ when they wanted to see who would reach the moon first. America is the one to blame because they used nuclear weapons to threaten Russia. 1 big reason that the cold war started was because of something called the Atomic Policy
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