Louis Vuitton in Japan Harvard Case Solution & Analysis In this study‚ the opportunities and challenges‚ Louis Vuitton‚ the leading European luxury sector multinational firms in Japan‚ given the unique characteristics of brand management and the integration of culture and consumer behavior in Japan. In recent decades‚ Japan was the most lucrative market Louis Vuitton‚ but it seems that the global economic crisis has led to a decrease in sales. Facing a weak economy and a shift in consumer preferences
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In the Japanese economy‚ it seems that there are many large industrial firms. However‚ the actual work of those firms is carried out by small and medium subcontractors. Therefore‚ if the contractors have any problems within the market‚ they can pass that to their subsidiaries. Subcontracting has always been important source of competitiveness and efficiency. gThe importance of subcontractors is especially great in industries where diverse parts‚ processing and a high level of technology are required
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to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the sales team of your selected hotel and you are suppose to market/sell your hotel rooms‚ convention and exhibition space to your prospect. Please inform your
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Question 1 Personal Selling Process My personal selling process consists of the following nine steps: 1. Prospecting 2. Pre-approach 3. Approach 4. Presentation 5. Trial Close 6. Objections 7. Meeting objections 8. The Close 9. Follow up and Service Step 1: Prospecting Prospecting‚ involves the Money‚ Authority‚ Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money‚ authority and desire to purchase the products I was selling. Upon analysis I
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Problem of the case CEO of Kodak had to set out new strategy for film products‚ because during January 17 and January 24‚ 1994‚ Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market‚ but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product‚ Funtime Film‚ which would be priced at lower
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be defined by the dominant discourses in society‚ such as gender and sexuality. Michael Foucault’s definition of discourse is more than just the ways of thinking and producing meaning through communication. The notion of discourse defined by Foucault have become closely associated with power and knowledge (Miller‚ 1990). Dominant discourse demonstrates how reality has been socially constructed. They can be found in many forms of media and communication. Discourses become dominant because they are
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Decision to Buy In an increasingly competitive business climate‚ customers are faced with a multitude of alternative products and vendors. A traditional approach based on "closing the sale" may be inefficient and even counter-productive. In today’s markets‚ customers need customized solutions to their needs. Rather than being sold to‚ customers want to buy. In relational sales the emphasis is on building and maintaining a long-term relationship with your customers‚ based on mutual trust and on sharing
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took Japan less than half a century to rise to power and become a major world player. In the last quarter of the 19th century‚ Japan turned to Western technology in order to avoid the fate of China‚ namelyWestern dominance. By the 1890s‚ Japan had so far modernized and strengthened itself that it was able to join in the scramble for possessions in China. In 1902‚ it signed a treaty with Great Britain which recognized its new status among other things. At the end of the First World War‚ Japan was invited
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eyes‚ big hair and varied facial expressions and almost immediately‚ Japanese anime pops into our minds. A very distinct industry different from its American cartoon counterpart‚ anime has been a very economically lucrative industry within Japan and of recent times‚ has gained tremendous popularity and commercial viability worldwide in countries such as the United States‚ Europe and Latin America ‚ further expanding its market. Anime can be categorized into three main streams‚ namely‚ feature
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China | Japan | * Confucius Society * Forced into a reform mode * Realized‚ the West was eager to gain access to Chinese market (opium) * Technological superiority * The government tore up first railway line. * Modestly interested in Western military innovation. * Civil war broke out between semi-Christian religious group and the government. * Boxer Rebellion- Chinese rebellion against foreign influence. * Intrusions by Europeans reduce economy‚ increased hostility. * Footbinding
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