Summary Kodak offers better value on imaging products. It uses different strategies for each brand‚ Gold Plus‚ Royal Gold and Funtime. They needed to reposition of products accordingly different consumer needs and wants. It focuses on keeping loyal customers and creates new profitable customers. All strategic decisions on Funtime film product such as pricing‚ advertising and product development are made to put right combination between value and price of Funtime.(value pricing) Company Kodak provides
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Film Industry By: Ankur Garg Early Color Film Industry was dominated by Kodak and had almost 80% to 90% of market share until 1980’s. Kodak was clearly a price maker and also faced several Antitrust Law suit. In 1921 it faced its first lawsuit as Kodak was monopolizing the market by buying competitors and imposing various restrictions on retailers. It faced lawsuit again in 1954 and 1992. Kodak famous Campaign Slogan “You push the button‚ we do the rest” made photography accessible
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any other provider but Kodak because of their quality and services they offered. Other X-ray providers like Agfa and Dupont are two others suppliers that offers cheaper prices than Kodak with the same picture quality but does not offer a service and maintenance contract. Fuji and 3M is cheaper band and meet specification but their quality is considering lower films and they do not offer a services and maintenance contract as well. Mr. Rubble has the option to stay with Kodak because of their quality
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director of radiology‚ made all decisions involving the purchasing of X-ray film. Kodak film has been the sole provider of X-ray film for the last 15 years. Kodak film is of the highest quality‚ but currently priced well above industry competition. Additionally‚ Pacific Healthcare has an equipment services agreement with Kodak. Agfa and Dupont are alternative suppliers that offer cheaper prices than that of Kodak‚ without sacrificing quality. While additional competitors‚ Fuji and 3M meet specification
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keeping them forever through a simple snapshot‚ people began using the Kodak camera. Technology took its role and as we see today the digital industry has developed a new level of advancement. Companies are now on constant rivalry of developing the newest gadget that will
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also record video; however‚ it does not surprise anyone since it was commonly used. No matter what the age or how much money one has‚ he can reach to cameras in some ways. These prevalent uses of camera are due to George Eastman‚ the founder of Kodak. More than 100 years ago did he play an important role in the world of photography; his innovation in the film production has been changing the world. Although he was not the first person who invented cameras‚ he was the one who could make people
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authorize the use of any X- ray film other than Kodak. II. Major Problem Even though Kodak film has been the industry standard in the past‚ Mr. Rubble has reason to believe that the current Kodak price was above that of possible competition. However‚ the existing agreement with Kodak calls for furnishing X- ray equipment‚ along with maintenance and service‚ at a substantial discount for using Kodak as the single supplier of the X ray film. Kodak refused to provide these services if it were not
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com/node/21542796) ‚ "Kodak acted like a stereotypical change-resistant Japanese firm‚ while Fujifilm acted like a flexible American one." The article looked mostly at Kodak‚ since it is the news: an iconic American powerhouse lies at death’s door. But a closer examination of Fujifilm is also warranted to understand how it made the transition away from film—in particular after Kodak filed a lawsuit against the Japanese firm alleging patent infringement on January 13th. Where Kodak is trying to monetize
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the stage‚ a film called the "Winds of Change" started. In the film‚ a dignified white-haired spokesman standing in front of sentimental images of puppies‚ babies‚ balloons and birthday parties began talking about the "golden days" at Kodak— the days of the "Kodak moment" in photography. Signaling a shift in the tone of the film‚ the spokesman looked straight into the camera and said‚ "Get’s ya misty‚ doesn’t it? Yep‚ they shoveled on the schmaltz pretty thick—but that kinda crap doesn’t work anymore
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Advantages of Using Digital Photography Although this is the age of digital photography ‚ one can still purchase cameras that use film. The key question is to ask why it is advantageous to use digital photography. What are the advantages of digital photography over the ordinary film camera? You will still many people that prefer using film not because they don’t know any better but because they just haven’t taken the time to weigh the advantages or are unfamiliar with modern technology much as
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