Blue Nile is retailer of certified diamonds and fine jewelry. The company is built on a unique idea: choosing an engagement ring doesn’t have to be complicated and making the right choice can be easy because it divides diamond into few categories and easier the users to choose based on the categories. Besides that‚ Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE and has been awarded the Bizrate.com Circle of Excellence Platinum Award‚ which recognizes the best in
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Another barrier to entry for new firms is the large capital expenditure required to obtain necessary plants and equipment for a product. Industries like aluminum and diamonds are examples of markets which have large capital requirements for entry. De Beers is a private collection of companies concerned with the mining and trading of diamonds world-wide. De Beers is well-known for its monopolistic behavior in
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Base: Global scenario International Trade in Precious Metals‚ Gems and Jewellery Profile of Select Countries Status of Precious Metals‚ Gems and Jewellery Industry in India Market Analysis Challenges and Strategies World Gold Demand Production of Diamond in the World and in India World Exports and Imports (2007) of Select Precious Metals‚ Gems and Jewellery India’s Major Export Destinations and Import Source Countries of Precious Metals‚ Gems and Jewellery (2008-09) Members of Kimberley Process 5
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0.49 6.67 3.46 0.62 FY10E 6.07 2.73 8.43 10.65 0.44 5.31 2.37 0.63 FY11E 6.08 2.78 8.99 11.15 0.40 4.53 2.07 0.63 SYNOPSIS Gitanjali Gems is one of the largest integrated diamond and jewellery manufacturers and retailers in India. The company became first to produce the world’s smallest heart shaped diamond (0.03 carat) and developing some 25 patented facet patterns. Gitanjali Group‚ the jewellery maker and exporter‚ is planning to invest Rs 400 crore in next 18 months for expanding its
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Ganesh Beedi Works of Mangalore [7] Diamond industry In 1997‚ the International Labour Organization published a report titled Child Labour in the Diamond Industry.[8] claiming that child labour is highly prevalent in the Indian diamond industry‚ as child labourers constitute nearly 3% of the total workforce and the percentage of child labourers is as high as 25% in the diamond industry of Surat. The ICFTU further claimed that child labour was prospering in the diamond industry in Western India‚ where
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pattern of diamond shapes starting with four large diamond shapes with a smaller diamond in the center of the blanket inspired by Spanish-American weavings (North American Indian Art‚ pg.54). All of the diamonds have with kiva step detail on the inside and outline of each diamond as well as rectangular shapes in different lengths and widths. The smaller center diamond is unique because it does not have the rectangular designs inside like the larger four do. In-between the four large diamonds at the
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increase Blue Nile recognition and create more customer traffic. They want to build a brand loyalty among their customers to encourage repeat purchases. Blue Nile has both online and offline advertising. They offer a wide range of high quality diamonds to appeal to more buyers. Also to keep their pricing competitive. a. I would think that Blue Nile relies on operation excellence to keep customers coming back. They continue to improve operations in every step from their website to customer service
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Case 7 Blue Nile inc. Discussion questions 1. The diamond and fine jewelry industry was very competitive. Market share was divided between locally owned brick and mortar stores‚ retail chains‚ big box stores like Costco and online retailers. Which made The rivalry between competing sellers the strongest of the competitive forces in the industry. Buyer bargaining power: very strong Strengths -Buyers incur a low cost of switching (they can purchase jewelery anywhere with no cost. -Buyers are
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What functions does the CSO perform as a global intermediary? How do these functions help expend the economic pie in the diamond industry? The CSO operates as preferred (primary) buyer of rough diamonds all over the world. These rights are contracted with countries and mines for a period of five years. This in order to dominate to dominate and regulate the world rough diamond industry. This by adjusting the amount of supply flowing to the market. In order to maximize return on its purchases she
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COMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for “New Branded World” by Naomi Klein “On Advertising: Sut Jhally vs. James Twitchell” “Advertising as Religion” by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated‚ oversized‚ owned too much‚ employed too many people
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