Winterkorn. Perhaps this is just as well. Judging by its botched hook-up with Suzuki‚ a mid-sized Japanese maker‚ VW is not much good at romance. Suzuki’s boss‚ Osamu Suzuki‚ has filed for divorce and is taking VW to arbitration to force it to sell its 19.9% stake in Suzuki. Among other things‚ he has complained of being treated like a subsidiary‚ rather than a partner. VW had hoped to develop cheap cars for emerging markets with Suzuki‚ which is big in India. Now it must do so alone‚ at considerable cost
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have been successfully completed. Contents Introduction: 5 History of automobiles 5 Changing faces of cars 7 Used cars 10 Used cars industry 10 Growth in Used Cars Industry 11 Growing trend of used car markets in india 12 Maruti suzuki india limited 14 Maruti true value 15 Mahindra & Mahindra Motors 16 Mahindra first choice wheels 18 Ford motors: 19 Ford assured: 20 Auto companies take pre-owned route to drive sales: 21 Research objective 23 Research methodology
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Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To Consumer Behavior And Perception 12 Rationale and Significance Of The Study 14 Objectives 15 Research Methodology 16 Secondary Research 19 Maruti Suzuki Case Study 30 Other Developments:- 32 Primary Findings 36 Recommendations and Suggestions 47 Scope And Limitations 51 Conclusion 52 Bibliography 55 Appendix 56 Acknowledgement Having completing the project‚ “A Study of the Consumer
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INTRODUCTION The Indian passenger car industry had a sheltered existence till the early 80’s. Until 1981‚ there were two dominant players in the Indian scene – Hindustan Motors and Premier Automobiles. In 1982‚ Maruti Udyog‚ a 50:50 joint venture between Suzuki Motors and the Indian Government introduced a hatch back car at an affordable price. Gradually‚ Maruti introduced different new models creating different segments and overtook HM and PAL with attractive prices and fresh designs. Within a short span
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continued the assembling of Bed Ford trucks. By the end of 70s practically all assembling ceased in Pakistan. In 1983‚ second phase of automobile assembling started with the introduction of Suzuki FX 800 CC car. And with in six years Pak. Suzuki changed the model of FX 800 CC with Mehran 800 CC. Pak. Suzuki there after introduced Khyber 1000 CC and Margalla 1300 CC in 1992. But in more than ten years‚ level of participation in development was not significant. From 1993‚ Pak automobile industry
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CHAPTER 1 Introduction The automotive industry is a wide range of companies and organizations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles. It is one of the world’s most important economic sectors by revenue. The automotive industry does not include industries dedicated to the maintenance of automobiles following delivery to the end-user‚ such as automobile repair shops and motor fuel filling stations. Automotive industry
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Capabilities 14 • Value Chain Analysis………………………………………………………....14 • VRIO Analysis………………………………………………………………...14 • Core Competencies 17 • SWOT Analysis……………………………………………………………….17 • Economic Value-Added Analysis……………………………………………..17 Suzuki Strategic Profile 23 • Resources and Capabilities 14 • Value Chain Analysis………………………………………………………....14 • VRIO Analysis………………………………………………………………...14 • Core Competencies 17 Honda Strategic Profile 33 • Resources and Capabilities
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Cars and Light Commercial Vehicles (LCVs). * Two and Three Wheelers. * Tractors. * Trucks and Buses * Vendor Industry Traditional Competitors: There are only three major passenger car assemblers in the market; Pak Suzuki‚ Indus Motors and Honda Atlas. Pak Suzuki has a almost complete monopoly in the small car segment as it faces almost no competition
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Automobile Industry of Pakistan - An Overview The automotive industry rightly prides itself on being recognized as the “mother of all industries.” In its folds it carries many different kinds of vehicles to provide mobility to people and goods. While they may appear to be simple machines‚ their design and manufacturing have much deeper roots in all the known technologies. In-depth knowledge and skillful application of mechanical‚ electrical‚ electronics‚ chemical and a host of other technologies
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like never before not only in India but all around the world. The returns which came out of this industry were very impressive recently‚ as if we take an example of TATA motors it gives approx 90% return in a period of just 3 months while Maruti Suzuki shows always a buy and hold position because there is possibility of growth in future‚ same situation is in two wheeler segment with market leader Hero-Honda a debt free company also have bright future ahead. The numbers which came out in the end
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