don’t just visit Australia‚ you live it. (Tourism Brand Positioning Statement) Advertising campaigns play vital roles in the tourism industry of Australia. Australia’s tourism brand statement affirms the strengths and associations which makes it unique and significant. With the tourism industry‚ not only do international countries need to be engaged by the campaign nationwide as well. The advertisement campaign ‘There’s nothing like Australia’ follows this idea through its use of television‚ print
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Case on Nike “Just Do It” Campaign Case on Nike “Just Do It” Campaign Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company belief
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Advert Analysis Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the ’Think!’ campaign‚ it is the campaign called ’kill your speed‚ or live with it’‚ which is also the slogan of the advert. The purpose of the advert is a threat to drivers‚ scaring them into not speeding. The audience is targeted at all drivers‚ it focuses on what happens to you‚ as the driver if you are speeding and kill and innocent child. This spine chilling advert
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lovin’it” campaign is the main marketing strategy that McDonald’s used to connect with customers. The first worldwide campaign for McDonald’s‚ it is “i’m lovin’it” campaign and it is McDonald’s first time that a single set of commercials used concurrently around the world. McDonald’s put the “i’m lovin’it” theme into all their advertising‚ promotions‚ public relations‚ restaurant merchandising and overall brand communications initiatives. (McDonald’s Corporation‚ 2003) The key of this campaign are five
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because they are more experienced and have the most talent. Being one of the youngest pushed me to work harder than ever before. My journey of track showed me that being an underdog does not affect your skill in sports. I worked so hard to reach my goals‚ and with my perseverance I became one of the fastest people on the track team. The first day of track practice i remember vividly. My coach; Mr. Watson‚ was
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Assignment Name: Nationwide Road Safety Education Campaign Background of the assignment Bangladesh has one of the highest fatality rate in road accident. 42% of these fatal accidents occur on its highways. Added with accidents the management of highways is another serious problem faced by road authorities. The important factor contributing to these problems is lack of awareness to use road and road engineering facilities safely and properly. The statistics reveals that Bangladesh has one of
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that I liked‚ basketball was my favorite sport. Track was my least favorite sport that I liked. It was the sport that I wanted to go by fast. Both basketball and track are similar in many ways. To begin‚ both are a fun sport. Basketball and track are a sport that a lot of people like and hate playing. They are a fun sport to play when you are playing for the school. They are also very competitive so if you are competitive then basketball and track is right up your alley. Both sports are very famous
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------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s
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Greater Mumbai Cleanliness And Sanitation Byelaws 2006 Municipal Corporation of Greater Mumbai Solid Waste Management Department Helping make CLEAN Mumbai Clean-Up Mumbai Campaign An MCGM Initiative Mumbai Facts • Every public space is splattered with paan stains and there is litter on the streets besides the odd pile of debris and garbage. • Mumbai Produces 6500 tons of Garbage per day. • Also produces nearly 2500 tons of construction and demolition (C&D) waste per day. • Municipal Corporation
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importantly the start of Track season. For many reasons Track is the best sport out their. There are many different events to suit everyone’s personal skills‚ athletes like Usain Bolt and Allyson Felix are famous for their track careers‚ and is highly rewarding along with an awesome team. Although some people think that because it involves running Track is not fun and takes too much effort. In reality running is highly rewarding and pays off to a healthier life. The first reason that Track is the best sport
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