National Road Safety Campaign 2013 which was held on 4 February 2013 at the Terminal Bersepadu Selatan (TBS)‚ Kuala Lumpur. In-conjunction with the Chinese New Year celebration this year‚ the event was implemented by the Road Safety Department (JKJR) in partnership with huge names deriving from government agencies and key players of the automotive industry. YB Dato’ Seri Kong Cho Ha‚ Minister of Transportation‚ graced the event as the Guest-of-Honour to launch the campaign in a ribbon-cutting
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Walkers 3. Explore the various campaign results. Do you think the campaign was successful? The main objectives of the campaign were to make the association between crisps and sandwiches top of mind and make sellers site Walkers next to the sandwiches in stores. This would lead the consumer performing a dual purchase of the single-packets of crisps together with their sandwich at lunch. The results show that the Great British public noticed and enjoyed the campaign. Also journalists picked up the
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The incredible industrial giant behind the Macintosh computers made a very strong push back in the 2000’s with their “Get a Mac” campaign. This campaign featured a denotative aspect of personified versions of “Mac” and “PC”‚ going about small skits to prove a Mac’s superiority over its competitor all whilst the connotative sense had a much less diminishing message of individuality within the western consumer culture. Simply‚ Apple had a message that could easily be read in the very simple and small
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Campaign threats or implied promise of benefit? Campaign threats or implied promise of benefit? Did the employer statements constitute an unlawful threat or an unlawful promise in violation of Section 8(a)(1) of the LMRA? Why or why not? Yes‚ the employer statements were unlawful. The NLRA guaranteed workers the right to join unions without fear of management reprisal. It created the National Labor Relations Board (NLRB) to enforce this right and prohibited employers from committing unfair
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“Suck on this.” – Slogan in Tacoma-Pierce County Health Department anti-tobacco campaign It’s rude‚ crude and all but guaranteed to get many parents and sticklers for good manners up in arms. In other words‚ it’s designed to appeal to average teenagers. Or at least get their attention. That’s the goal‚ anyway‚ of the new anti-tobacco campaign by the Tacoma-Pierce County Health Department. The messages are particularly targeted at young people‚ because research has shown that those who
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network marketing campaign By :- Gaurav Shah (39) Abstract- Social media is growing rapidly‚ a study conducted shows that 79 % of big corporation leverage social media to engage their customers and they are using innovative ways to build buzz‚ foster communication‚ improve products‚ and cultivate long-term brand awareness and consumer trust. It doesn’t matter whether you’re a seasoned producer of award-winning viral campaigns or are just learning
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The North Face Advertising Campaign and Analysis Team 10 Gideon Pine • Rachael Podbielak • Dan Podnos • Justine Pomierski • James Richards • Brooke Ringstaff Table of Contents Situation Analysis! 3 SWOT: Strengths‚ Weaknesses‚ Opportunities‚ Threats 3 Industry Overview 4 Main Competitors 4 Market Share 4 Current Position 6 Consumer Profile and Insight! 7 A-Quad! 9 Attitude 9 Attributes 10 Allies
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Presidential Campaign Tactics of 1828 and 2012 Whether it was the 1828 election between Andrew Jackson and incumbent John Quincy Adams or the 2012 election between Mitt Romney and incumbent Barrack Obama‚ the parties representing their candidates strongly fought for their respective candidates. They often used the media of the time to bolster their candidate while diminishing their opposition with tactics that some historians and analysts have argued as being “dirty.” The political issues were
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5 Apps to Keep Track of Your College Assignments Why should you use apps to keep track of assignments? Today‚ everybody uses a smartphone to access the Internet‚ keep in touch with friends‚ message and even use it as a diagnostic device. As the new school year comes close‚ these smartphones can prove to be important tools that help in completing different college assignments. The applications can be widely used across various age groups‚ however‚ it is important to be sure and that the college
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Daniela West June 16‚ 2014 Thank Your Hero Campaign Thank Your Hero Best Western is the biggest International hotel chain in the world with more than 4‚000 independently owned and operated hotels (Best Western‚ Overview). Best Western was founded by M.K. Guertin in 1946 and by 1963 it was the largest hotel chain in the industry. In 1976‚ Best Western entered Mexico‚ Australia‚ and New Zealand beginning its international presence (Best Western‚ Overview). Today‚ Best Western is the preferred
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