Introduction: For the purpose of this report of ‘Strategic Planning’ for the Ed-excel Level 7 Extended Diploma in Strategic Management & Leadership I have selected Unilever United Arab Emirates Ltd. The company had a turnover of Rs. 23.3 bn (Euro 309 mn) in 2008‚ and enjoys a leading position in most of its core Home and Personal Care and Foods categories‚ e.g. Personal Wash‚ Personal Care‚ Laundry‚ Beverages (Tea) and Ice Cream. The company operates through 5 regional offices
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PROFIT MAXIMIZATION [See Chap 11] 1 Profit Maximization • A profit-maximizing firm chooses both its inputs and its outputs with the goal of achieving maximum economic profits 2 Model • Firm has inputs (z1‚z2). Prices (r1‚r2). – Price taker on input market. • Firm has output q=f(z1‚z2). Price p. – Price taker in output market. • Firm’s problem: – Choose output q and inputs (z1‚z2) to maximise profits. Where: π = pq - r1z1 – r2z2 3 1 One-Step Solution • Choose (z1
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requested to answer the following questions: Ques1: are you health conscious? Yes no Ques:are branded products necessary? Yes no Ques3: which shampoo you use? a)sunsilk b) c) d) ques4: which soap you use? a) b) c) d) ques5 Chapter-6 Bibliography Acknowledgement I acknowledge with gratitude and appreciation‚ my indebtedness to my mentor
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PART 2: PLANNING CHAPTER 4 - FOUNDATIONS OF PLANNING LEARNING OUTCOMES After reading this chapter students should be able to: 1. Discuss the nature and purposes of planning. 2. Explain what managers do in the strategic planning process. 3. Compare and contrast approaches to goal setting and planning. 4. Discuss contemporary issues in planning. |Opening Vignette—Building a Future | |SUMMARY
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FILMORE FURNITURE LTD Filmore Furniture Ltd. manufactures colonial maple furniture. The company was incorporated in 1970 by Fred Filmore‚ who had been the sole proprietor prior to that. In 1983‚ Fred Filmore retired and sold his business to his only son Phil‚ age 38‚ for a small sum. That year‚ annual sales totalled $1‚300‚000. Phil Filmore was an aggressive manager and strategist. He modernized the plant‚ introduced new product designs and accessories such as mirrors and lamps‚ and implemented new
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Marketing analysis: More Vino LTD. was founded in 2005 intending to become the leading local wine distributor by bringing the best of the wine world to enthusiasts throughout the nation. They offer a vast selection of wines which come from eleven different countries including those that are under-represented in the local market. These countries include: Argentina‚ Australia‚ Chile‚ France‚ Germany‚ Italy‚ New Zealand‚ Portugal‚ Spain‚ South Africa and U.S.A. More Vino’s original entry into market
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Capacity Planning The overall objective of strategic capacity planning is to reach an optimal level where production capabilities meet demand. Capacity needs include equipment‚ space‚ and employee skills. If production capabilities are not meeting demand‚ high costs‚ strains on resources‚ and customer loss may result. It is important to note that capacity planning has many long term concerns given the long term commitment of resources. Managers should recognize the broader effects capacity
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manufactures pocket electronic games. Last year Jupiter sold 25‚000 games at $25 each. Total costs amounted to $525‚000‚ of which $150‚000 were considered fixed. In an attempt to improve its product‚ the company is considering replacing a component part chat has a cost of $2.50 with a new and better pail costing $4.50 per unit in the coming year. A new machine also would be needed to increase plant capacity. The machine would Cost $18‚000 with a useful life of six years and no salvage value. The company
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Topic Gateway Series Activity Based Costing Activity Based Costing Topic Gateway Series No. 1 1 Prepared by Stephanie Edwards and Technical Information Service Revised November 2008 Topic Gateway Series Activity Based Costing About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition‚ a brief overview and a fuller explanation of practical application. Finally they signpost some further
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PLANNING FOR SUCCSESS Planning is a key factor in the success of any business‚ and conversely‚ the failure to plan adequately is one of the fastest routes to business failure. There are many considerations that an entrepreneur must decide such as: type of business‚ legal structure‚ permits and licenses‚ market planning‚ business plan‚ location‚ organization management planning‚ business telephone line‚ mission statement‚ and a business checking account. There are many sources of information
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