B2B MARKETING CASE ANALYSIS ON KONE: THE MONOSPACE LAUNCH IN GERMANY Submitted By: Ajay Yadav (09PGDM065) Bhoopendra Singh (09PGDM078) Sampreeth Kumar (09PGDM105) Shivendu Kumar Singh (09PGDM110) In order to enhance its financial position in a saturated elevator market and intense global competition‚ KONE developed the Monospace elevator that uses revolutionary technologies. It has various benefits‚ such as being the most energy efficient‚ not requiring oil and therefore eliminating
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Exam case KONE: The MonoSpace Indledning KONE - The world’s third largest elevator company‚ after Otis and Schindler Sales 1995 KONE’s revenue: $2.2 B (38% from V1‚ 62% from V2 (78% maintenance‚ 22% for modernization) 1. What would be the critical factors of success in the German market? 2. What should be KONE’s value proposition? 3. What can be learned from the test market and launches in the other three countries? How does the German market (and KONE’s position in and approach to it)
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KONE: Final Exam 1996 – KONE was about to launch Monospace BUT: region-wide construction slumps & low differentiation among competitive offerings = significant price competition & margin erosion in the industry. Now‚ CEO was looking for an opportunity to grow with Monospace. Pricing Positioning Cannibalisation of own products? The elevator industry (new equipment & services) Number & types of elevators depended on urbanisation‚ population density‚ government support for public housing
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Roccat Kone Pure Optical The Kone Pure is an excellent gaming mouse with an optical sensor produced by Roccat‚ one of the most renowned gaming companies known to many gamers. Roccat Kone Pure Mouse Review The Roccat evolution never stops. This is the case of the Kone Pure Optical gaming mouse. They have studied different technologies for a long time. This you can see in their latest German gaming peripheral production line available here. The product offers you new improvements and the price is
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The case preparation questions are intended to help you identify and address the key issues in the case while preparing the case analysis note for each case before the discussion in the class. | Session No & Date | Case: Preparation Questions | 1&2 | PV Technologies Inc: Were they asleep at the Switch? 1. What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? 2. Evaluate alternative course of action available to PVT to gain favorable evaluation
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KONE is an elevator company with a new and innovative product to entering the market. This company is faced with the problem of what they want to charge and how they are going to position this newest product without cannibalizing their existing product lines. Another problem the company faces is how and to whom they should market this new elevator application. The company can rule out marketing to the high rise gearless traction market because their technology doesn?¦t apply to this market‚ as of
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• Compare the two cases in terms of methods‚ costs (if applicable)‚ and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore‚ both cases did not explicitly state vocabulary and ontology used. However‚ I can infer based on my knowledge in the field now that diseases‚ diagnoses‚ laboratory and procedures follow ICD 10‚ SNOMED‚ LOINC and CPT ontology for coding and that interoperability is achieved by
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Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher‚ in your case) and prove your point. If you are an excellent lawyer‚ you can even convince the jury that your defendant is not guilty even if he is (not ethical‚ of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending
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