B2B MARKETING CASE ANALYSIS ON KONE: THE MONOSPACE LAUNCH IN GERMANY Submitted By: Ajay Yadav (09PGDM065) Bhoopendra Singh (09PGDM078) Sampreeth Kumar (09PGDM105) Shivendu Kumar Singh (09PGDM110) In order to enhance its financial position in a saturated elevator market and intense global competition‚ KONE developed the Monospace elevator that uses revolutionary technologies. It has various benefits‚ such as being the most energy efficient‚ not requiring oil and therefore eliminating
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KONE: Final Exam 1996 – KONE was about to launch Monospace BUT: region-wide construction slumps & low differentiation among competitive offerings = significant price competition & margin erosion in the industry. Now‚ CEO was looking for an opportunity to grow with Monospace. Pricing Positioning Cannibalisation of own products? The elevator industry (new equipment & services) Number & types of elevators depended on urbanisation‚ population density‚ government support for public housing
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opportunity in Germany: - forecasting methods – anology Analogy: use similar situations: the launch in Holland‚ France and England. Total german elevator market: Target sales: 70 per cent of all sales: 70 per cent of 86‚9 mill. Is 60‚83 mill. DM. Perhaps a bit more if they gain in market share due to monospace. Low rise market is 74 percent of total market – 74 per cent of 1‚022 mill= 756‚28 mill. If KONE has the same market share in low rise as general: 64‚28 mill if monospace is 100 percent
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* Students launch Malaysia’s first weather balloon to Near Space * On 17th of March a group of high school students launch a weather balloon to up to 80‚000feet in the stratosphere to capture a glimpse of earth from near space. The launch is believed to be first of its kind in Malaysia. * This group consist of 8 passionate students from Hin Hua High School‚ they launched a weather balloon equipped with gps navigating systems & a digital camera to stratosphere at Sabak Bernam on
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Crawford-A.Di Benedetto/Ch.17&19/RP-04 PRASETIYA MULYA Announcement of the Launch Improvements will be done along the process New Budget will be approved & released Temporary Marketing arrangements will be made permanent 3 Common Launch Strategies The Innovative New Product The Offensive Improvement The Deffensive Addition see pp. 433 NPD/ M.Crawford-A.Di Benedetto/Ch.17&19/RP-05 PRASETIYA MULYA Launch
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In our reading material the video Failure to Launch Generation (2014)‚ Dr. Brooks deals with how young adults are having a hard time leaving home. This is called failure to launch. One of the reasons this generation has issues with launching is too much information. They have information but don’t know how to really deal with the information they have. In the King James Version of 2nd Timothy 3:7‚ says “Ever learning‚ and never able to come to the knowledge of the truth.” Young adults have more
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Chapter Sixteen; Strategic Launch Planning The firm should think of product commercialization in two sets of decisions: 1. Strategic Launch Decisions a. Strategic platform decisions (overall tones and directions) b. Strategic action decisions (define to whom we are going to sell and how) 2. Tactical Launch Decisions a. Marketing mix decisions such as communication‚ promotion‚ distribution‚ pricing‚ etc. b. Strategic givens (already established; difficult or costly to change
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Decisions facing Peter Macdougall • Target segments • Positioning • Marketing Communications • Pricing and Products Targets and Positioning Macdougall knew the younger the audience he targeted the less likely they were to already own a Game Boy product. The teen market was more sophisticated in a variety of ways. First‚ many in this segment already had a black and white Game Boy and a library of five or six games. As a result‚ they viewed the product as “old technology”. Many teens appeared
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WLD: Weight Loss Drink Executive Summary The following report will give breakdown of WLD‚ a weight loss drink created by Team A for week six team assignment. This product launch purposed is to determine the factors that will influence a successful marketing plan. Team A will introduce WLD and present a situational analysis‚ show WLD’s market growth potential. Team A will show a competitive analysis that will assess WLD strengths‚ weaknesses of their competitors and provide Team A with
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Question: Analyze the factors that prevented the development of a unified Germany state in the sixteenth seventeenth centuries. What were the three most important reasons that Germany did not become a state along the lines of France or Spain? Answer To Above Question The Holy Roman Empire (HRE) was the most powerful Kingdom during the middle Ages‚ but during the broken reign of the HRE‚ no strong centralized form of government existed. The kingdom was torn apart religiously and then the 30 Years’
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