Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials Gordon E. Miracle Michigan State University‚ USA Kyu Yeol Chang Pepperdine University‚ USA‚ and Charles R. Taylor Villanova University‚ USA Introduction This article focuses on important questions of creative strategy relative to how soon‚ how long and how often to present the brand‚ company name and product in commercials. A review of the literature reveals that no comparative studies
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Analysis To appeal to a Korean audience‚ the facial expression and the gestures of a model should be changed as the model hold a cup of milk‚ and make a smile. The ¡°Got Milk?¡± ad is one of the typical masculine and low context American culture ads. Angelina Jolie¡¯s facial expression and gestures are very aggressive‚ tough‚ and masculine. The ad entitles ¡°Got milk?¡± which is a very direct way of approaching consumers. Although American culture is built as directness‚ the Koreans are more concerned
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In the beginning of the movie‚ we determine Walt is bitter and unable to show compassion towards others due to his past. Walt is a retired war veteran in the Korean war which has caused him to be closed off from the rest of the world. The war terrorized him and made him feel guilty for the conflict and bloodshed he caused. Walt claimed‚ ”I lived with death for three years in Korea. We shot people‚ we stabbed them with bayonets‚ we hacked seventeen-year- old kids to death with shovels‚ for Christ’s
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consultant on a joint North American company and Korean consulting project. - Problems: - Korean kteam very reluctant to setup meetings. Page 2‚ 4th para‚ Andrew on the other side generally meets the client mgmt prior to preparing the proposal. - Meetings didn’t turn out fruitful at all. They were talking the same thing every time. - She had never worked in korea before‚ docs on korea not entirely accurate. - Scott first time in Korea. - Page 5 Koreans follow traditional customs‚ strongly influenced
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free in the South. Japan and its people moved over to Korea and had begun treating Korean as slaves as the oppression began. Even at a young age‚ Sookan and other children were forced to go to a Japanese school‚ speak Japanese‚ and sing the Japanese national anthem. Some Koreans had punishments for not obeying the Japanese; punishments such as being beaten‚ being fussed at‚ or never heard from or seen again. Koreans were pushed to support and help the Japanese military since they were protecting them
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1.0 Introduction Valentino was founded in 1978 and a family business in Belgium. The founders were Helen De Leener and her husband Willy Roelandts. It is a homemade Belgian chocolates business. Year after year‚ the business was gradually growing well and became famous in Belgium. In order to increase the production‚ Helen decided to move to a new and spacious workshop in Anderlecht‚ Brussels. When they were doing the start-up business‚ they only sell the chocolates to bakers and pastry shops. In
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Ellen Moore has been assigned to a project in South Korea. The project is a joint venture (JVI) between Western Systems Inc. (WSI)‚ a North American company and Korean Conglomerate Inc. (KCI)‚ a Korean company. Ellen was chosen to run the project on behalf of Andrew Kilpatrick‚ who is part of the System Consulting group at WSI. Andrew was to manage the project on a part time basis from North America. He chose Ellen to lead project on site as a result of her strengths in project management.
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Executive Summary South Korea and USA have been chosen as research countries. The main purpose of this report is to examine the different culture reflect of these two cultures. The first part is analyzing the culture characteristics by applying Hofstede’s cultural dimensional theory. The second part discussion is about the norm‚ belief and value. Then the third part is about understanding the practical way of doing business in different culture business environment‚ such as in South Korea and
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Why Did “Gangnam Style” Became Popular? When I went to the Z-Bar which is a pub in Spearfish‚ I was so surprised that everybody was dancing like a horse with Korean music. I was familiar with the music which titled “Gangnam Style” not the wacky dancing. How is it possible to listen a Korean music in U.S. somewhere? The next day‚ my roommate asked me to watch a music video of the “Gangnam Style” on YouTube. Surprisingly‚ the video has been viewed more than 530 million times on YouTube. Nowadays
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poor to have active participation in government. Because the Protestant church was deeply involved in this transformation‚ commoners‚ outcasts‚ and butchers were all actively involved in westernization. People who were previously insubordinate in Korean hierarchal Confucian society preached equality amongst all. While westernization was present‚ the Club also believed that there should be no reliance on other countries for domestic and foreign affairs‚ “Their goals included protection of the country’s
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