Service Encounter Report 1.0 Introduction The purpose of this report is to critically evaluate the services encounter using service marketing perspective. In order to do this report‚ I had experience few service industries around Kota Kinabalu area. I had took six encounters service as my journal entries and two of the journal entries will use to develop this report which is the most and least satisfactory service encounter. The encounters that I had chosen will reflect different type of satisfaction
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Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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Sabah Spratly’s Island Calayan Group of Islands I. Historical Background Under a treaty entered into with the sultans of Sulu and Maguindanao in 1640‚ the Spaniards recognized the independence of the two sultanates. Thus‚ the Sulu sultan later became the sovereign ruler of Sabah. The Spratly Islands consist of more than 100 small islands or reefs. They are surrounded by rich fishing grounds and potentially by gas and oil deposits. They are claimed in their entirety by China‚ Taiwan‚ and Vietnam
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Turnaround Plan (BTP) 2 it was clear that the company is targeting to become a Five Star Value Carrier (FSVC). Current Business Model and recent Strategies The main hub of MAS is in Kuala Lumpur while it has recently announced its selection of Kota Kinabalu as its eastern hub. The reason for this is that it is targeting China‚ Taiwan‚ North Asia‚ Indonesia and Australia markets (Karantzavelou‚ 2010). MAS recovered from the loss in 2005 by cancelling some of the unprofitable routes and furthermore
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Title and Citation Mark Koding v. Public Prosecutor [1982] 2 MLJ 120 Facts On 11 October 1978‚ the Accused‚ Mark Koding‚ a lawyer and member of the Dewan Rakyat made a speech in Parliament which was thought to be seditious. He was subsequently charged with committing an offence under Section 4(1)(b) of the Sedition Act. Issues 1. Whether‚ as a Member of Parliament (MP)‚ the Accused’s right of free speech in Parliament‚ given by sections 3 and 8 of the Houses of Parliament (Privileges and Powers)
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INTRODUCTION Besides organizing‚ controlling and leading‚ planning is one of the management functions. Good planning is crucial to enable an organization to function effectively. Planning is done for two purposes‚ firstly as a protection to the organization and secondly to increase the affirmative levels of an organization according to C.W. Roney (Certo‚ 2000). As a protection to the organization‚ a manager can forecast the effects from each of the suggestions or alternative actions that will be
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by Malaysian consumers. The paper also recognises that certain demographic factors such as education and income of consumers could potentially confound the observed relationships hence‚ these factors were controlled. A total of 312 consumers in Kota Kinabalu‚ Malaysia were surveyed using structured questionnaire. The results show that price discounts‚ free samples‚ bonus packs‚ and in-store display are associated with product trial. Coupon does not have any significant effect on product trial. Details
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COMPANY PROFILE 1. Company’s Background Malaysia Airlines began in 1947 as Malayan Airways. However‚ it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asia’s largest airlines‚ it also becomes one of the world’s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless‚ the new corporate headquarters
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Content No. Title page 1 HISTORY OF NORTH BORNEO(SABAH) -Sabah before the colonisation of the British 1 2 DURING THE BRITISH COLONISATION OF SABAH -The North Borneo Chartered Company 3 3 THE PEOPLE OF SABAH 5 4 HISTORY OF SARAWAK -Sarawak before the British colonisation 6 5 Sarawak during British colonisation 8 6 The people in Sarawak depending on who they are and their culture or traditions. - THE IBANS -BIDAYUH -ORANG ULU -MELANAU -CHINESE 10 7 FORMATION
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Assessment 1 Lam Minh Tho 397906 Prepared for: Phillip Dowling Jetstar’s History It is a low-cost airline headquartered in Singapore. It is the Asian offshoot of Qantas’s Jetstar Airways. It operates services to regional destinations. Its main base is Singapore Changi Airport. On April 16‚ 2008‚ the company announced that it had achieved profitability for the year ended March 31‚ 2008‚ with an increase of 20 per cent in the number of passengers carried and a passenger load factor of over 75
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