2011 International Conference on Sociality and Economics Development IPEDR vol.10 (2011) © (2011) IACSIT Press‚ Singapore Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory Lim Seng Poh+ and Mohd. Ghazali bin Mohayidin Open University Malaysia Abstract. Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines’ pricing strategy for market stimulation is issuing free tickets and competing in ticket
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Thai Air Asia Limited Section 1: Company Background In the past‚ domestic air routes were limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered
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Efficient Market Hypothesis and Market Anomaly: Evidence from Day-of-the Week Effect of Malaysian Exchange Nik Maheran Nik Muhammad & Nik Muhd Naziman Abd. Rahman Faculty of Business Management‚ Universiti Teknologi Mara‚ Kelantan Kampus Kota Bharu‚ 15150‚ Kota Bharu‚ Kelantan Malaysia Tel: 60-12-966-5402 E-mail: nmaheran@kelantan.uitm.edu.my Abstract The movements of prices in the stock market are among a few phenomena that have cut across the boundaries of academic disciplines and have
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UiTM CAMPUS KOTA BHARU FACULTY OF BUSINESS ADMINISTRATION ENT 530 ENTREPRENEURSHIP GROUP ASSIGNMENT 1 PREPARED TO: DR. ZUHAL BIN HUSSEIN PREPARED BY: MASTURINA BINTI HAMDAN (2013275284) NOR HAJASMIRA BINTI JAAFAR (2013840218) NUR FATIHAH BINTI MAT SEMAN (2013677748) GROUP: DBM250 4C SUBMISSION DATE: 27TH APRIL 2014 ACKNOWLEDGEMENT Assalamualaikum w.b.t In the name of Allah‚ the Most Gracious and the Most Merciful Alhamdulillah‚ all praises to Allah for the strengths and His blessing in completing
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AEROSPACE ENGINEERING SCHOOL OF MECHANICAL ENGINEERING AND DESIGN THE THERMODYNAMIC ANALYSIS AND PERFORMANCE CHARACTRISTICS OF A TURBOFAN JET ENGINE By J. E‚ Ibok 2011 Supervisor: Dr Lionel Ganippa ABSTRACT This work focuses on the performance analysis of a twin spool mixed flow turbofan engine. The main objective was to investigate the effects of using hydrogen‚ kerosene and natural gas fuel on the performance characteristics such as net thrust‚ specific fuel consumption and propulsive
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Executive Summary Youth suicide is a major issue in Malaysia that requires the use of public relations to reach out to the society and convey the subject and its effects. Through the use of Public relations campaigns‚ it is possible to educate all parties to take action to limit the stigma surrounding suicide and help our youth through support and treatment. Through past cases and campaigns‚ it is possible to identify the key components that would make a suicide prevention campaign more effective
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ROHAN TRIVEDI FINAL YEAR B.PHARM ROLL NO: 60 CONTENTS 1 | INTRODUCTION | 2 | COMPANY ORGANISATION | 3 | COMPANY PREMISES | 4 | DOCUMENTATION | 5 | RAW MATERIAL AREA | 6 | PRODUCTION * AMPOULE FILLING * VIAL FILLING * DRY POWDER FILLING | 7 | QUALITY CONTROL | 8 | CONCLUSION | A Brief Introduction To Industrial Training Industrial training is nothing but a certain period of practical training in a drug manufacturing industry. Industrial training is purposely asked
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INSTITUT PENGURUSAN DINAMIK SARAWAK‚ WISMA MORNIE‚ NO.1‚ JALAN HAJI TAHA‚ 93400 KUCHING‚ SARAWAK. ASSIGNMENT COVER SHEET Please attach a Cover Sheet to the front of each piece of work submitted. Please check that you have Filled in all details correctly‚ and signed the declaration at the bottom of the page‚ before giving your assignment to the respective lecturer. Be sure to keep a copy of all your work. NAME : LAU KOH SIN ( SW1306FD3452 )
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PP16832/01/2013 (031128) Malaysia Sector Update 5 April 2013 Aviation Overweight (from Neutral) Cautiously Optimistic BUY with caution. The aviation sector has underperformed the KLCI in 2012 due to depressed earnings‚ escalating fuel prices and regulatory uncertainty. The sector has de-rated with an average decline of 27.6% in 2012. 2013-YTD however saw our top pick‚ MAHB gaining 15% while the airlines are both up modestly with 6% rise in share prices. We are now Overweight
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TABLE OF CONTENT Title Pages A. Company’s Description 3-7 i. Company’s Profile 3 ii. Company’s Overview 4 iii. Company’s Logo‚ Slogan‚ Mission & Goal 5 iv. Company’s Location 6 v. Types of consumer buying decision & consumer involvement 7 B. Product Concept 8-9 i. Product decision 8 ii. Developing & managing product 8 iii. Type of consumer product 9 C. Pricing 10-14 i. Pricing objective 10 ii. Pricing Strategies 11 iii. Pricing Tactics 11-14 D. Channel Structure 15-16
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