1. Explain various levels of Product with examples? (10 Marks) For many a product is simply the tangible‚ phsysical entity that they may be buying or selling. You buy a new car and that’s the product - simple! Or maybe not. When you buy a car‚ is the product more complex than you first thought? In order to actively explore the nature of a product further‚ lets consider it as three different products - the COREproduct‚ the ACTUAL product‚ and finally the AUGMENTED product. These are known as the
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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What is a product? It is anything that can be offered to a market to satisfy a want or need Kotler (2003). But‚ if that’s all‚ then why does a customer prefer product A over product B‚ satisfying the same need. It might be because product A provides better features than product B. However‚ what if‚ product B matched its features to that of product A. It might be because product A provides longer guarantee than product B. However‚ what if‚ product B matched its guarantee to that of product A. In order
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Five Levels of communication: John Powell (From : Why am I afraid to say who I am?) Someone has aptly distinguished five levels of communication on which persons can relate to one another. Perhaps it will help our understanding of these levels to visualize a person locked inside of a prison. It is the human being‚ urged by an inner insistence to go out to others and yet afraid to do so. Most of us make only a weak response to the invitation of encounter with others and our world because we feel
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Have you ever found yourself thinking about the different levels of consciousness? Consciousness is "the state or quality of awareness you have of your surroundings both internally and externally‚ and the understanding of what is happening to you." However‚ that is not anything I had considered previously‚ but it was just taken for granted. Professor of Psychology and Authors‚ Max Velmans and Susan Schneider‚ wrote in The Blackwell Companion to Consciousness: "Anything that we are aware of at a
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3 Levels of a Product Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further‚ let’s consider it as three different products - the CORE product‚ the ACTUAL product‚ and finally the AUGMENTED product. This concept is known as the Three Levels of a Product. The CORE product is NOT the tangible physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes
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First‚ there are five levels of law that are connected to the movie “End of the Spear” which include; Divine/Eternal‚ Natural‚ Revealed‚ Church‚ and Civil. Divine and eternal law is God’s vision of good and evil‚ like how we are told to love one another. In the movie this relates to how some of the foreigners and missionaries knew that they needed to respect each other. But the Waodani did not follow this concept. Natural law is human instinct‚ the desire to preserve life and relationships‚in the
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