"Kotler's five product levels" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Levels of Product

    • 1025 Words
    • 5 Pages

    1. Explain various levels of Product with examples? (10 Marks) For many a product is simply the tangible‚ phsysical entity that they may be buying or selling. You buy a new car and that’s the product - simple! Or maybe not. When you buy a car‚ is the product more complex than you first thought? In order to actively explore the nature of a product further‚ lets consider it as three different products - the COREproduct‚ the ACTUAL product‚ and finally the AUGMENTED product. These are known as the

    Premium Management Project management Marketing

    • 1025 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Levels of Products

    • 271 Words
    • 2 Pages

    Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1.   Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service.  Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2.   Basic Product

    Premium Marketing

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Levels of Products

    • 292 Words
    • 2 Pages

    Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second levelproduct planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss

    Premium Marketing Mobile phone Pixel

    • 292 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Product Levels

    • 350 Words
    • 2 Pages

    Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull

    Premium Television Plasma display

    • 350 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Levels Of Product

    • 1985 Words
    • 6 Pages

    Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the

    Premium Brand management Product management Marketing

    • 1985 Words
    • 6 Pages
    Good Essays
  • Best Essays

    What is a product? It is anything that can be offered to a market to satisfy a want or need Kotler (2003). But‚ if that’s all‚ then why does a customer prefer product A over product B‚ satisfying the same need. It might be because product A provides better features than product B. However‚ what if‚ product B matched its features to that of product A. It might be because product A provides longer guarantee than product B. However‚ what if‚ product B matched its guarantee to that of product A. In order

    Premium Scotland BAA Limited Airport

    • 1245 Words
    • 5 Pages
    Best Essays
  • Good Essays

    Five Levels of communication: John Powell (From : Why am I afraid to say who I am?) Someone has aptly distinguished five levels of communication on which persons can relate to one another. Perhaps it will help our understanding of these levels to visualize a person locked inside of a prison. It is the human being‚ urged by an inner insistence to go out to others and yet afraid to do so. Most of us make only a weak response to the invitation of encounter with others and our world because we feel

    Premium 2006 singles Human Emotion

    • 987 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Have you ever found yourself thinking about the different levels of consciousness? Consciousness is "the state or quality of awareness you have of your surroundings both internally and externally‚ and the understanding of what is happening to you." However‚ that is not anything I had considered previously‚ but it was just taken for granted. Professor of Psychology and Authors‚ Max Velmans and Susan Schneider‚ wrote in The Blackwell Companion to Consciousness: "Anything that we are aware of at a

    Premium Mind Consciousness Philosophy of mind

    • 1511 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Three Levels of a Product

    • 276 Words
    • 2 Pages

    3 Levels of a Product Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further‚ let’s consider it as three different products - the CORE product‚ the ACTUAL product‚ and finally the AUGMENTED product. This concept is known as the Three Levels of a Product. The CORE product is NOT the tangible physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes

    Premium Value added Marketing English-language films

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Five Levels Of Law

    • 853 Words
    • 4 Pages

    First‚ there are five levels of law that are connected to the movie “End of the Spear” which include; Divine/Eternal‚ Natural‚ Revealed‚ Church‚ and Civil. Divine and eternal law is God’s vision of good and evil‚ like how we are told to love one another. In the movie this relates to how some of the foreigners and missionaries knew that they needed to respect each other. But the Waodani did not follow this concept. Natural law is human instinct‚ the desire to preserve life and relationships‚in the

    Premium Seven deadly sins Sin

    • 853 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50