INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT STUDIES Vol 3‚ No 2‚ 2011 ISSN: 1309-8047 (Online) APPLYING RELATIONSHIP MARKETING PRINCIPLES BASED ON CUSTOMER SATISFACTION RESEARCH IN A DIRECT MARKETING COMPANY IN ROMANIA Ioan Fotea Emanuel University of Oradea Nufarului 87 St.‚ Oradea‚ Romania ioan.fotea@emanuel.ro Silvia Fotea Emanuel University of Oradea Nufarului 87 St.‚ Oradea‚ Romania silvia.fotea@emanuel.ro Emanuel Poli Emanuel University of Oradea Nufarului 87 St.‚ Oradea‚ Romania emanuel
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References: Kotler‚ Philip– the Marketing Management Analysis; planning‚ implementation‚ and control. Eighth -edition. New Jersey: Prentice-Hall‚ Inc. 1994‚ p. 239.
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Place‚ refers to distribution channels used to get to the customers; and Promotion‚ that refers to advertising‚ i.e.‚ how you let people know what you have got. This picture above‚ taken from the book “Marketing Management‚ Millennium Edition (Kotler‚ 2002; p. 10)”‚ clearly shows the marketing mix of the four Ps‚ including into each P some other factors and variables that have to deal with them. It is also possible to call those factors as submixes of the Ps. To make something else clear‚ as it
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superior value to its customers and in return gain profitable benefits. Their marketing strategies core theme is to create superior customer value. The case study reveals the trend of how the youth in particular‚ Generation Y (people born between 1977 and 1994) like to travel and what drives‚ motivates and inspires young travellers. Contiki Australia fulfils their target customers needs ‚ wants and demands in this case provides coach trips for 18-35 year olds ‚ with the emphasis on nightlife entertainment
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because of a man who believed he knew best for his country‚ this is the event that Boyne bases his novel around. This event in history inspires people to have a positive reaction and to want equality throughout the world. Another event that occurred in 1994 was the Rwanda massacre where hundreds and thousands of Tutsis were killed‚ this also had a large impact on society wanting to act and make a change for equality. In novels‚ characters are used to make readers react to their personalities in different
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Tablish brand preferences and brand loyalty. 3R1 ed. Cambridge Univ. Press. Cambridge‚ UK. pp: 14-15 Kotler‚ P Kotler‚ P. (1997)‚ Marketing Management: Analysis‚ Planning‚ Implementation‚ Control. 9thed Prentice-Hall. London. pp: 34-40‚ 55-62‚ 76-80‚ 110-115. Kotler‚ P. (2000). Marketing Management Analysis‚ Planning‚ Implementation‚ and Control. 0. ed. Prentice-Hall Inc. New York. pp: 135-141. Kotler‚ P. (2003). Marketing Management. 11th‚ ed. Prentice-Hall Inc. New Jersey. pp: 166-167. Lapersonne
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some ways in which Electrolux develops consumer insight? Customer insight is fresh understanding of customers and the marketplace derived from marketing information that becomes the basis for creating customer value and relationship. (Armstrong &Kotler‚ MKT 101-Foundation of Marketing‚ page 129). Electrolux develops its consumer insight in some ways. Firstly‚Electrolux provides every kind of products that is focused on the needs of the specific person or specific consumer segment. The essence
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According to Sarawak government (2014)‚ Samarahan was once known as Muara Tuang which was at that time a small trading village in the area. It was then renamed as Kota Samarahan in 1983 and upgraded to full district. Samarahan District is located about 30 kilometres from Kuching. The district population was 157‚792 in year 2014 (Sarawak government‚ 2014). It consists of four regions of Samarahan‚ Serian‚ Simunjan and Asajaya. The size of Kota Samarahan is 4967.45 square kilometres (Sarawak government
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Abstract: The purpose of this report is to critically evaluate the strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they
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Scion addressing its Target Market with regard to Positioning and the Product itself? Positioning is the act of designing Scion’s offering and image‚ to occupy a distinctive place in the minds of Generation Y Consumers‚ whom are the Target Market. (Kotler‚ Keller‚ 2006‚ p. 310) The people in Scion’s Target Demographic‚ the 17% of Generation Y whom Marketers consider to be Trendsetters‚ tend to be all too aware of the car company’s attempts to market to them. Even before Scion’s cars were actually
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