Systems Resource Centre‚ June. Greene‚ W. (2007)‚ “The emergence of India’s pharmaceutical industry and implications for the US Generic Drug Market”‚ US International Trade Commission. Goldman Sachs‚ (2007)‚ China: Healthcare Report‚ December 2007 Kotler‚ P.‚ Brown‚ L.‚ Adam‚ S Leung‚ T.‚ Y.H. Wong‚ and S. Wong (1996)‚ "A Study of Hong Kong Businessmen ’s Perceptions of the Role of Guanxi in the People ’s Republic of China‚" Journal of Business Ethics‚ 15 (7)‚ 749-58. Li‚ Y. et al.‚ (2005)‚ Dry skin:
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marketing theories (Grönroos‚ 1994). One of the main concerns is that the marketers and actors in this model have been assumed to be homogeneous (Hedaa et al.‚ 2005). Besides evolving trends in Industrial and Services marketing demand a relationship oriented approach to marketing (Grönroos‚ 1994). Also the emphasis on the management of marketing mix variables by a separate department would create a devastating effect on the market orientation of the organisation (Grönroos‚ 1994). For instance lot of activities
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International Journal of Academic Research in Business and Social Sciences October 2011‚ Vol. 1‚ No. 3 ISSN: 2222-6990 Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University‚ Economic Institute‚ Prolet nr 1‚ SkopjeMacedonia; E-mail: angelova@ek-inst.ukim.edu.mk ; Mob: ++389 70 234 360 Jusuf Zekiri Assistant Professor at South East European University‚ Business and Economics
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many other great experiences. There are many geographical regions for a tourist to choose from: Australia‚ America‚ China‚ New Zealand‚ Sri Lanka‚ Africa‚ India‚ Europe‚ Japan‚ Russia‚ Canada‚ Mauritius‚ Maldives and so many other destinations. In 1994 some Trailfinders agencies were opened in Australia but after seven years were closed because they were not profitable and the only solution was to retreat them from the travel and tourism market. This company remained unique on its market because
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Global Outsourcing: a Closer Look into Ethics and Corporate Social Responsibilities Angga Adhyatmika (ADAPF103J) Alysia Putrivani (PUALD111J) MMM132 – Management John Williams Trimester 3‚ 2011 Monday‚ 16 January 2012 Table of Contents Executive Summary 1.0 Introduction 1 2.1 Overview of Task 1 2.2 Purpose of Report 1 2.0 Ethics & Corporate Social Responsibility 2 3.3 Ethics 2 3.4 Corporate Social Responsibility
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particularly important (Tregear et al.‚ 1997). Meanwhile‚ the idea behind the concept of marketing mix is that the market offers itself is just one variable which needs to be considered jointly with several other controllable marketing variables (Kotler‚ 1994). Hence‚ to increase the likelihood of success‚ all elements of the marketing mix need to be in harmony.
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University Press. Jarvis‚ D. (2005) Multinational enterprises‚ international relations and international business: reconstituting intellectual boundaries for the new millennium. Australian Journal of International Affairs‚ 59 (2)‚ p.201-223 Kegley‚C Kotler‚P. et al (2005) Principles of Marketing.5th edition Pearson Prentice Hall‚ London Peirce‚N.(2000)keep an eye on city-states where economic action is Ramos‚ A (2008) Κινέζικα παιχνίδια η πτώση του δολαρίου?. Kathimerini Newspaper‚ April 13th Shah
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Baker-Prewitt‚ J. L.‚ 2000‚ An Examination of the Relationship Between Service Quality‚ Customer Satisfaction‚ and Store Loyalty‚ International Journal of Retail & Distribution Management‚ 28 (2)‚ pp. 73-82. Storbacka‚ K.‚ Strandvik‚ T. & Grönroos‚ C.‚ Sept 1994‚ Managing Customer Relationships for Profit: The Dynamics of Relationship Quality‚ International Journal of Service Industry Management‚ pp. 2138. Zairi‚ M.‚ 2000‚ Managing Customer Dissatisfaction Through Effective Complaint Management Systems‚ The
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References: Achumba IC‚ Osuagwu L (1994). Marketing Fundamentals and Practice‚ Rock Hill: USA: Al-Marks Educational Research‚ Inc.1-400. Akinyele ST (2010). Impact of strategic marketing management on the performance of firms in the downstream sector of Nigerian oil and gas Industry‚ PhD
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Integrative Destination - marketing Process”. International Journal of Tourism Research‚ 11‚ 283- 296 Etchner C.M Govers R.‚ Go F.M. and Kumar K. (2007). “Promoting Tourism Destination Image”. Journal of Travel Research‚ 46: 15 Hosany S.‚ Ekinci Y Kotler P.‚ Bowen J.T. and Makens J.C. (2011). “Marketing for Hospitality and Tourism”. 5th ed. Pearson Education Leiper‚ N Lichrou M.‚ Malley L. and Patterson M. (2008). “ Place- product or Place Narrative(s)?Marketing of Tourism Destinations”. Journal of
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