Table of content 1. INTRODUCTION 2 1.1 BRIEF OUTLINE OF THE COMPANY AND ITS CORE BUSINESS ACTIVITIES 3 1.2 OVERVIEW OF CURRENT BRAND PORTFOLIO AND POSITIONING 4 1.3 PURPOSE OF THE STRATEGIC PLAN 4 2. SITUATION ANALYSIS 4 2.1 ENVIRONMENTAL ANALYSIS 4 Technological Environment 5 Social Environment 6 Political environment 7 Economic Analysis 8 Market Share 11 Segmentation 13 2.3 COMPETITOR ANALYSIS 19 Threat of New Entrants 20 Threat of Substitute Products 21 The Bargaining Power of
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Since the early beginnings of the formalization of the modern industries a need for a sales approach that addresses the specific requirements of different industries from their suppliers’ side emerged. In the early stages all efforts in this arena were individual‚ not formulated and depend largely on the situation‚ personal influences and relations. 2.1.1 The past As early as late 19th century and the beginnings of the 20th century the need to serve mass markets started to influence‚ and sometimes
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1 . Contrast the two characters‚ Pavel and Kotler in the novel‚ The Boy in the Striped Pajamas. Pavel Kotler -old (middle-age) -young (teenager) -doctor‚ waiter -soldier -wears dirty grey pajamas -wears clean‚ ironed German uniform -bows before Kotler -calls him “names” -courteous toward Bruno in that he calls him “young man” -insolent toward Bruno in that he calls him‚ “little man” -kind‚ warm‚ gentle -mean‚ cold‚ evil‚ nasty -speaks quietly -yells Pavel is old and a doctor by profession
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capturing the value from customers (Kotler & Armstrong‚ 2008). The first step in the marketing process understands the market place and customer needs (Kotler & Armstrong‚ 2008). During this step the marketer needs to understand the customers’ needs‚ wants‚ and demands and then offer products‚ services‚ and experiences to satisfy those needs‚ wants and demands (Kotler & Armstrong‚ 2008). A customers wants are shaped by cultural and individual personality (Kotler & Armstrong‚ 2008). When backed
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connecting flows Figure 1.1 Marketing Management - An Asian © Kotler‚ Keller‚ Ang‚ of Perspective Structure Leong & Flows in a Modern Exchange Economy Tan 4th Edition International Executive MBA PGSM Page I.01 MARKETING MANAGEMENT Figure 1.2 A Simple Marketing System © Kotler‚ Keller‚ Ang‚ Leong & Tan Marketing Management - An Asian Perspective 4th Edition Figure 1.3 Holistic Marketing Dimensions © Kotler‚ Keller‚ Ang‚ Leong & Tan International Executive MBA PGSM
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Term paper On Customer satisfaction of Grameenphone limited Term paper On Customer satisfaction of Grameenphone limited Submitted to Md. Moktar Ali Associate professor Department of Marketing University of Dhaka Submitted by Md. Masum-ul-Hoque ID: Md. Ehsanul Hoque ID: 41018044 Md. Amin ID: Department of Marketing University of Dhaka Date of submission: 8 August‚ 2011 Letter of Transmittal 08 August‚ 2011. Md. Moktar Ali Associate professor Department of Marketing Faculty of Business
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Price is simply the amount of money that consumers are willing to pay for a product or service (Armstrong and Kotler‚ 1993). In earlier times‚ the price was determined through a barter process between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require
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Developing new products and managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education
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Henwood‚ K Florek‚ M. (2011)‚ ‘No Place Like Home: Perspectives on Place Attachment and Impacts on City Management’‚ Journal of Town and City Management‚ Vol. 1‚ Issue. 4‚ pp. 346–354. Kotler‚ P. (1972)‚ ‘What consumerism means for marketers.’‚ Journal of Harvard Business Review‚ Vol. 50‚ No. 3‚ pp. 48- 57. Kotler‚ P.(1999). ‘Gary Armstrong "Principles of Marketing.’‚ translates Ali Parsaeian‚ Tehran‚ Press Adabestan Lucas‚ K Morein‚ J. A. (2000)‚ ‘Shift from brand to product line marketing.’‚ Journal
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BTEC. (2002). Core Unit 5: Quantitative Techniques for Business. BPP Publishing. Saunders‚ M. Lewis‚ P. Thornhill‚ A. (2007). Research Methods for Business Students. 4th edition. FT Prentice Hall. Kotler‚ P. Armstrong‚ G. Wong‚ V. Saunders‚ J. (2008). Principles of Marketing. 5th edition. Pearson. Kotler‚ P. Keller‚ K.L. (2006). Marketing Management. 12th edition. Pearson-Prentice Hall. Sturdy‚ A. Grugulis‚ I. Willmott‚ H. (2001). Customer Service: Empowerment and Entrapment. Palgrave. The Economist
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