HINDUISM Historical basis of Hinduism: Hinduism does not have a founder. Its origins can be traced back as far as 3500 B.C.E‚ the date given for the civilisation of the Indus Valley. ‘Hindu’ derives from the word ‘Sindu”‚ the word the Persians gave to the Indus River. This civilisation included a religion that centred on the worship of fertility gods and goddesses. In 1500 B.C.E‚ the nomadic tribal group‚ the Aryans invaded India. They brought with them the worshipping of nature gods‚ an economic
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Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating
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Major Tasks of Marketing Management The popular image of the marketer is that he is a professional whose job is to create and maintain demand for something. Unfortunately‚ this is too limited a view of the range of marketing challenges he faces. Depending upon the type of demand‚ the different marketing tasks can be classified into eight types: 1. Negative Demand: |Definition |A state in which all or most of the important segments of the potential market dislike the
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1 1 Defining Marketing for the 21st Century What is Marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Copyright © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall 1-2 What is Marketing Management? Marketing management is the art and science of choosing target markets and getting‚ keeping‚ and growing
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1 6 Analyzing Consumer Markets Chapter Questions How do consumer characteristics influence buying behavior? What major psychological processes influence consumer responses to the marketing program? How do consumers make purchasing decisions? In what ways do consumers stray from a deliberate rational decision process? Copyright © 2012 Pearson Education 6-2 Consumer Behavior Copyright © 2012 Pearson Education 6-3 What Influences Consumer Behavior? Cultural Factors Social Factors
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Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
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INDIA – MACROECONOMIC INDICATORS 1 Macroeconomics Project INDIA - Macroeconomic Indicators (2006-07 to present) Course Instructor Prof. Leena Mary Eapen Project Team PGP/15/13 Devanand Prasad PGP/15/36 Priyanka ruttala PGP/15/49 Shashikant Bapatla PGP/15/55 Sri K Srinivas PGP/15/61 Vijeta Shrivastava FPM/05/05 Janardan K Yadav FPM/05/04 Chacko Jacob INDIA – MACROECONOMIC INDICATORS 2 EXECUTIVE SUMMARY -------------------------------------------------------------------------------------------------------------------An
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ROSLING PRESENTATION http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html Hans Rosling is a professor and doctor of International Health in Karolinska Institute from Sweden. Dr. Rosling had his first presentation in 2006 at TED conference‚ where it brought him to the international attention. He had presented the data and statistics in tremendous ways‚ where he uses attractive yet interesting graphic to make his audience understand the sophisticated statistics and data
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Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders‚ Coke and Pepsi‚ in fact‚ between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD‚ the introduction of diet and flavored varieties‚ and brand extensions
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