Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Section 11: Data Manipulation Mark Nicholls – ICT Lounge IGCSE ICT – SECTION 11 DATA MANIPULATION MICROSOFT ACCESS STEP BY STEP GUIDE Mark Nicholls ICT Lounge Page |1 Section 11: Data Manipulation Mark Nicholls – ICT Lounge Contents Task 35 details………………………………………………………………………………………… Page 3 Opening a new Database…………………………………………………………………………. Page 4 Importing .csv file into the Database………………………………………………………. Page 5 - 9 Amending Field Properties……………………………………………………………………….. Page 10 - 11 Taking
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Draw and critically evaluate Nadler and Tushman’s congruence model of change. Answer: Informal Organization INPUT Strategy Resources Environment OUTPUT Individual‚ team‚ & Organizational performance Formal Organization Work People Managing Change – transformation process Nadler and Tushman’s congruence model of change depicts the organisation has a system that draws inputs from internal and external sources and transforms them into outputs through four components or sub
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Models for Change Business Process Reengineering Assess Business Strategy Like many other approaches‚ BPR claims to align organisation change (and IT development) with business strategy. This is important because BPR concentrates of improving processes which are of primary strategic importance. The assumption is that strategy is already determined‚ and that it is externally focussed‚ dealing with customers‚ products‚ suppliers and markets. BPR is quite distinct from strategic planning.
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is the most adaptable to change.” Charles Darwin (1802-1882) English naturalist & author of the theory of evolution by natural selection In this world‚ changes happen at an accelerating pace to individuals and organisations. The continual survival and success of organisations will depend on how adept their leaders are in recognising the need for change and to implement change within the organisation. Therefore organisational change refers to understanding
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process to create change are two concepts that are used to complement each other and shows up in environments that student leaders are active in on campus. In the three case studies the focus will be on the social change model and how the seven essential parts of the model are used my student leaders and can be utilized in a higher education background to create sustainable chance for students on different types of colleges. Within exploring the seven c’s of the social change model will be addressed
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Hacker’s GUIDE……………. INDEX 1. Ultimate step by step guide in becoming a HACKER 2. Hacking for Dummies – I 3. Hacking for Dummies - II Ultimate Step by Step guide to become a hacker Submitted to the Hideout by IceKool Document Modified by kM June 16th‚ 1997 Disclaimer: I do not take any responsibilities for actions that you pose using this file. Therefore do not blame me for whatever happens. This is for informational purposes only. About the Author: My name is IceKool. I live in Va. I love
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Steps To Change Mental Model and Mindsets Arley Ellsworth‚ Fernando Hurtado‚ University of Phoenix January 17‚ 2011 Introduction Wal-Mart has been in business for many years and are showing no signs of slowing down. The advantage of being in business for that period of time is building a reputation rather it be good or bad. Overall for the most part it has been good‚ thereason for the company have good success is being open to change. Wal-Mart cannot continue success if they were not open
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CPR The recovery position DANGER – Check to see if the area is safe for you to approach the individual RESPONSE – See if the person responds to touch‚ pain or speech AIRWAY – Lift chin slightly back and tilt the head back BREATHING – Put the head by the patients mouth to listen for the breath to check if the patient is breathing‚ also put the hand on the patients stomach so that you can see the patient breathing. CIRCULATION – Check pulse of the patient and the colour of the patient‚ if patient
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STAKEHOLDERS OF A COMPANY 1 A stakeholder is an individual or a group‚ which has a legitimate interest in a company. Interest in a stakeholder could mean several things. A stakeholder could be interested in the profits of the company‚ its ability to pay its creditors or how it gives back to the community it is operating in. The stakeholder concept was initially used in 1963 at the Stanford Research Institute through an internal memorandum‚ defining stakeholders as those groups without whose support
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