groupings and geographical location impact on consumer behaviour. Social stratification is also key when considering how to market a product which includes seven categories: 1) lower lowers 2) upper lowers 3) working class 4) middle class 5) upper middles 6) lower uppers 7) upper uppers. Social factors include reference groups‚ the family and roles and status. Reference groups expose an individual to new behaviours and lifestyles‚ influence attitudes and self concept‚ and create pressures for conformity
Premium Maslow's hierarchy of needs Psychology
Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
Premium Marketing
Week 7 Quiz 6 Return to Assessment List Part 1 of 1 -20.0/ 20.0 Points 2.0/ 2.0 Points A mental disorder is defined as ________________. A.The inability to distinguish right from wrong B.Behavior that violates cultural standards C.Behavior or emotional states that cause an individual distress‚ are self-destructive‚ or endanger D.Behavior that deviates strongly from the norm and prevents a person from functioning normally. Answer Key: C 2.0/ 2.0 Points Mary goes to the emergency room
Premium Psychology Mental disorder Psychiatry
mobility Feedback The correct answer is: systematic inequalities between groups of people that arise as intended or unintended consequences of social processes and relationships Question 2 Correct Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which of the following is an example of an asset? Select one: a. a projected salary increase b. a piece of property Correct c. a person’s human capital d. a person ’s social capital Feedback The correct answer is: a piece of property
Premium Social class
known as the: Carload 3. Which type of railroad car has the greatest numbers in service? Covered hopper 4. Who are the owners the greatest percentage of rolling stock in use? Class I railroads 5. What is the standard track gauge in the U.S? 4’ 8.5" 6. Which of the following helped lead to the erosion of rail dominance in U.S. transportation? Government funded construction of roads 7. A - Diesel engine B - Alternator/generator C - Traction motor 8. Was AMTRAK created before or after the economic
Premium Rail transport Locomotive Class I railroad
Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 4 Why Marketing Research? Successful Marketing Managers need timely‚ accurate and actionable information about consumers‚ competition and their brands to assess past performance‚ plan future activities and take strategic decisions leading to successful product launch or increase growth of a brand. Conducting Marketing Research and Forecasting Demand What is Marketing
Premium Marketing
NAME: ___Seth Johnson__________________ Quiz Questions for Chapter 6 **ANSWERS ARE HIGHLIGHTED 1. A truck was purchased for $25‚000. It has a six-year life and a $4‚000 salvage value. Using straight-line depreciation‚ what is the asset’s carrying value (book value) after 2 years? d. $18‚000. 2. The sale for $2‚000 of equipment that cost $8‚000 and has accumulated depreciation of $6‚700 would result in what reflected in the income statement? d. loss of $1‚300. The following
Premium Depreciation Generally Accepted Accounting Principles Expense
Quiz Chapter 6 1. One of the objectives of export tariffs is to: A. improve the efficiency of utilization of resources. B. curb the competition offered by foreign firms to domestic firms. C. reduce exports from a sector‚ often for political reasons. D. maintain a positive trade deficit. 2. _____ take many forms including cash grants‚ low-interest loans‚ tax breaks‚ and government equity participation in domestic firms. A. Ad valorem tariffs B. Subsidies C. Quota rents D. Specific
Premium International trade Protectionism
Quiz 6 Question 1 of 12 4.0/ 4.0 Points Which of these compounds would you expect to be least soluble in water? A.NH3 B.NaCl C.CH3OH Correct D.N2 E.not enough information Answer Key: D Question 2 of 12 0.0/ 4.0 Points Which of the following substances is NOT a solution? A.brass B.air C.vodka D.copper Incorrect E.All of the above are solutions. Answer Key: D Question 3 of 12 4.0/ 4.0 Points Hexane‚ a nonpolar solvent‚ will dissolve which of the following substances? A.ammonium
Premium Acetic acid Acid dissociation constant Ethanol
MANAGEMENT DEVELOPMENT INSTITUTE (MDI) NMP-XIII CORPORATE FINANCE FOR ENHANCING VALUE (First Quiz) (Open book) Time Allowed: 10 minutes MM: 6 Note: Attempt all the questions. All questions carry equal marks. Correct answers should be marked by darkening the circles in the answer sheet provided. 1. The primary goal of a publicly-owned firm interested in serving its stockholders should be to: a. Maximize expected total corporate
Premium Bond