optimal use of the elements of promotion (Advertising‚ Sales Promotion‚ PR & Personal Selling). THE ROLE OF PROMOTION Competitive Advantage High product quality Rapid delivery Low prices Excellent service Unique features MARKETING COMMUNICATION PROCESS Communication is the process by which we exchange or share meanings through a common set of symbols. 2 categories of communication: a) Interpersonal communication: Direct‚ face-to-face communication between two or more
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Iron Age Hoplite Warfare brings about the First Democratic Societies in Archaic Age Greece‚ Following the Role of Monarchy‚ Feudalism and the Aristocracy As per the coverage in our course‚ in the Persian War‚ a Greek force from Athens set out to meet the invading Persian army at Marathon‚ and set them running. They were outnumbered by the Persians two to one‚ and the Persian army had been the biggest force the Greeks had ever seen. The majority of the killing took place while the Persians were
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Sandhusen S. L. (2000). Marketing. 5th ed. NewYork. Barron’s Educational Series Belch G Baines P‚ Fill C and Page K - Marketing (Oxford University Press‚ 2008 ISBN 978- 0199290437 Kotler P et all - Principles of Marketing‚ 5th Edition (Financial TimesjPrentice Hall‚ 2010) ISBN 978-0273743279 Levens M - Marketing (Pearson Education‚ 2009) ISBN 978-0137013296 Pride W F and Ferrell 0 C - Marketing (Houghton Mifflin‚ 2007 ISBN 978-0618799701 Solomon M R et al - Marketing: Real People‚ Real Decisions
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2.2 Propose segmentation criteria to be used for products in different markets According to Kotler‚“ Market segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers‚ where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix” ( Chee‚ D.‚ 2012). Companies realize that they can’t attract all buyers in the market. Buyers are too large in number‚ needs to buy their products too varied. So
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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for Marketing Capital University of Economic and Business BTEC Center No. of Assignment: One Unit Level: H1 Unit Code: Unit 1 Unit Tutor: Di Jin Students: Dingjianyu ‚ Date of issue: 2011 Date of submission: 27th May 2011 Contents: 1Introduction 2 2Analyze marketing mix strategy adopted by each store including. 2 2.1 describe how products are developed to sustain competitive advantage 3 2.2 Explain how distribution is arranged
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Bhagat Singh 1931 Why I am an Atheist Written: October 5–6‚ 1930 Source/Translated: Converted from the original Gurmukhi (Punjabi) to Urdu/Persian script by Maqsood Saqib; translated from Urdu to English by Hasan for marxists.org‚ 2006; HTML/Proofread: Andy Blunden and Mike Bessler; CopyLeft: Creative Common (Attribute & ShareAlike) marxists.org 2006. It is a matter of debate whether my lack of belief in the existence of an Omnipresent‚ Omniscient God is due to my arrogant pride and vanity
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Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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MA Design (ADM Pathway) / Semester 2 12/13 Module: Final Major Project / Module code: ARTD 6081 Easter Brief: FMP Presentations + 500 words summary Brief set: 11.3.13 Deadline: 16.4.13 & 17.4.13 Tutors Dr Cui Su c.su@soton.ac.uk Giulia Zaniol g.zaniol@soton.ac.uk Julian Gee j.gee@soton.ac.uk Introduction By now you should all be familiar with how to write a research proposal. An exemplar research proposal by last year’s top student is uploaded on BB for your reference
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tobacco use affect the human body? How do computer viruses spread and in what ways do they affect computers? What is daily life like for a Buddhist monk? What are the origins of the conflict in Darfur? How did gunpowder change warfare? In what ways do Wal-Mart stores affect local economies? How were cats and dogs domesticated and for what purposes? What do historians know about ninjas? How has the music industry been affected by the internet and digital downloading
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