Case 2: Porsche 1. Analyze the buyer decision process of a traditional Porsche customer Recognition Financially successful people wanting a car for a high status because they think of themselves as “entrepreneurial” and set high goal for themselves and work very hard to meet them. These people feel like they are not like the rest and the Porsche mirrors the way they look at themselves. Information Search The information will include the evaluation of alternatives seeing which will satisfy
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come to see in this chapter. Marketing is increasingly becoming an important function in all organizations to ensure that demand for a product or service persists along with customer retention. Marketing is a Scope of Marketing societal process by which individuals A good marketer must be able to answer the following questions: and groups obtain What is Marketing? what they need and want through The formal definition of marketing is‚ Marketing is an organizational function
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Case Week 2: Porsche (40 points) Please read the case on page 171-173 and answer the following questions: Question 1: analyse the buyer decision process of a traditional Porsche customer. (10 points) There are five steps to analyse the buyer decision process they are‚ need recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post purchase behaviour. Porsche drivers don’t need to go through all these steps you can see above. Porsche drivers purchase their car because
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The Porsche has always been a niche brand that makes cars for a small and distinctive segment of automobile buyers. “ The Porsche brand was created in 1931 by Ferdinand Porsche the man known for making the original Volkswagen Beetle one of the successful car designs of all time”(Kotler & Armstrong‚2010). Porsche began selling under its own name in the 1950’s‚ but not many cars were sold. The Porsche was considered a car for show and pleasure not a need. I will discuss how Porsche is a car
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1) Do you believe that Porsche’s management is appropriately concerned with stockholder wealth? Does Porsche’s ownership structure work to the benefit or detriment of public shareholders? Although Porsche is publicly traded‚ the company is controlled by only two stockholders‚ the Porsche and Piéch families. As the quotation by Holger Härter makes clear‚ the two families hold exclusive shareholder influence over management. An interesting point for class discussion is whether the families actually
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• QUESTIONS FOR DISCUSSION 1. As completely as possible‚ sketch the value chain for Netflix from the production of content to viewer. This movie rental company enables customers to get a membership (monthly) in which for less than $10 dollars they get access to movies on DVD in their mail. Still this fee depends on the amount of DVDs the people wants to get. The due-date doesn’t exist; the loan goes as far as the consumer needs it. When returning a DVD there is just a prepaid return envelope
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DRIVING PORSCHE? PRESENTED BY : GROUP 7 SECTION ‘C’ There are some customers who love the idea that an engineer working on their project in the afternoon was the same guy working on a 911 motor in the morning. Managing Director‚ Porsche Engineering Group We were working with Volkswagen on the next generation of the Cayenne (which shared its structure with the VW Touareg and Audi Q7) and I wanted a clear connection to safeguard Porsche’s interests. We could not do this alone. Porsche CEO Wendelin
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Volkswagen and Porsche - Corporate Finance Case study: Mergers & Acquisitions of listed companies by Joachim Häcker What is the macro view of this case study? Small fish tries to eat big fish (financial figures are end of 2005 and rounded): VW: Market cap: €16 bn Book value: €24 bn Cash and cash equivalent: €8 bn (+€4 bn marketable securities) Porsche: Market cap: €11 bn Book value: €3.4 bn Cash and cash equivalent: €3.6 bn VW Porsche case study – by Joachim Häcker Seite 1
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1. Analyze the buyer decision process of a traditional Porsche Customer. I believe the Porsche customer decision process begins with the need to uphold an specific image and status. This perspective is done by making sure the company creates vehicle for their looks rather than other purposes. They certainly appeal to the more posh customer. Basically‚ customers buy Porsche’s to express their social status. If a customer is capable of purchasing a Porsche vehicle‚ more than likely they are successful
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in Market Research – Marketing Notes WHAT IS MARKETING Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ services to create exchanges that satisfy individual and organizational goals American Marketing Association GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING ‘Marketing is the management process that identifies‚ anticipates and satisfies customer requirements profitably’
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