Library): Additional information for this title Main Title: Understanding company law / Phillip Lipton‚ Abe Herzberg‚ Michelle Welsh. Author: Lipton‚ P. (Phillip) Herzberg‚ A. (Abraham) Welsh‚ Michelle Edition: 16th ed. Imprint: Pyrmont‚ N.S.W. : Thomson Reuters‚ c2012. Collation: viii‚ 987 p.; 26 cm. Notes: Previous ed.: 2010. "The 16th edition incorporates a number of significant recent amendments to legislation and case law. These include: Personal Property Securities (Corporations and Other
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Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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Chapter 1: Overview of Marketing What is Marketing? Marketing is a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships. Marketing is about Satisfying Customer Needs Need feeling physiological deprived of basic necessities‚ such as food‚ clothing‚ shelter‚ and safety. Want particular way in which the person chooses to fulfill his or her need‚ which is shaped by a person’s knowledge‚ culture‚ and
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CASO JETBLUE: STARTING FROM SCRATCH Ann Rhoades‚ vicepresidenta ejecutiva de personas‚ estaba pensando sobre lo mucho y rápido que había crecido la aerolínea en este último tiempo y en lo mucho más que seguiría creciendo. Se sentía cansada de trabajar tanto‚ tenía que contratar 100 nuevos tripulantes por cada avión que compraban‚ y que en los próximos 4 años contratarían a 5.000 personas. Ella estaba a cargo de esto pero con la dificultad de crear una cultura organizacional basada en valores y
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CHAPTER 1 INTRIDUCTION TO WAN 1.1.1 Introducing Wide Area Networks (WANs) Which statement is true about the differences between a WAN and a LAN? ← WANs generally support higher bandwidth than LANs support. ← A WAN link typically traverses shorter geographic distances than a LAN link traverses. ← A WAN often relies on the services of carriers‚ such as telephone or cable companies‚ but a LAN does not. ← All WAN implementations generally use the same Layer 2 protocol but there
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JETBLUE INTRODUCTION JetBlue was founded in 1998‚ by 38-year-old David Neelman as an upstart low-fare airline which had enjoyed unprecedented acclaim from costumers and industry observers. Unfortunately‚ on February 14‚ 2007 the enterprise‚ suffered one of the most severe service disruptions ever. Something that started as a controllable situation caused by a snow storm‚ turned into a nightmare for most of the passengers in the JFK International Airport in New York. and then‚ the nightmare
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JetBlue Airlines‚ a low-fare commercial airline‚ has planned to go public towards the end of 2001. During the process the firm had restructured their initial price from $22- 24 per share to $26 – 28 per share. Advantages / Disadvantages of the IPO Decision There are considerable advantages with obtaining equity through the IPO process. There are‚ however‚ some drawbacks that also need to be taken into consideration. Some of the advantages and disadvantages are: Advantages | Disadvantages
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Analysis of JetBlue Airlines JFK Hub The JFK Airport hub in New York City is a tangible physical resource of JetBlue. This hub provides significant size and location capabilities. The airport is a large population center‚ with 19 million people within the 60-mile radius. The hub is also at the heart of some underserved markets‚ including upstate New York and the New England region. This resource also has political support from the state government. This support allowed JetBlue to be exempt
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behaviour. Goal of psych- use scientific methods to systematically observe‚ understand‚ and predict the human experience. What are four reasons (discussed in class) why psychology can be a complex and challenging subject to study? Four reasons: 1. Psychological phenomena are multiply determined (caused by many factors‚ not one simple answer ever) 2. Influences are both internal and external (individual differences‚ environment) 3. Influences are interrelated (influences create a feedback loop)
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Chapter 1: THE DYNAMIC NEW WORKPLACE Multiple Choice Questions 1. The dynamic new workplace of the 21st century is characterized by: 1. A highly competitive global economy‚ driven by innovation and technology‚ that has created both unparalleled opportunities and unprecedented uncertainties. 2. Smart people and smart organizations creating their own futures. 3. Companies with a future sharing an important commitment to people 4. All of the above. 5. None of the above. 2. The
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